- Case Studies
The time when you mainly inspired by Instagram is over! With the new ‘shopping function’, you can also seduce your followers to make a purchase. Yes, you can hear that! With this #linkinbio is a thing of the past, because you just add that link to your message. Does that sound like music to your ears? Then read on!
Tagging friends in a message is something you’re probably used to. With Instagram Shopping you do the same, but for (max. 5) products that you sell in your webshop. If you tag a product in your photo, a bag icon will appear in the lower-left corner. This allows your followers to immediately see that there is something to shop. With one click on the picture, you can see the name and price of the product, which links to a product page. Here you can give more information about the product (not in the mail itself!) and add a link to your webshop. How handy is that?
Product tagging makes it super easy for followers to find inspiration and get products in house. And all this while it doesn’t seem extremely sales-oriented. In fact, it’s even handy! Followers are already interested in your photos and if they are interested, all they have to do is click on the link to go to your webshop. The customer journey is so smooth that fewer customers drop out, they are happy with your product and you are happy with extra sales!
Also for Instagram Shopping you will find statistics in the app. You can see how often a product has been viewed and how often a payment link has been clicked. Then you know exactly which message is successful or not.
You now also have the possibility to tag products in your stories!
This is how you can do it. Follow these steps:
Now you can also send your followers directly from your stories to your products.
Do you want to get the most out of Instagram Shopping? Then be sure to follow these extra tips:
What about now? Let’s get to work! Good luck!