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Which Platform to Focus On?
There are several key social media channels such as Facebook, Instagram etc where you can grow your business online presence using content creation, video production, influencer marketing, social media advertising campaigns and community management to reach your target audiences, build a strong following for your brand and ultimately translate this into revenue. As a thought leader in social media management services, we can create multi-platform, multi-phase social media marketing campaigns to heighten the visibility of your company, reach more people and generate more sales leads.
Here’s a brief overview of some of the key social media networks and the benefits they can deliver:
Boasting around 2.45 billion active users, having a social media presence for your brand on Facebook is essential. Facebook advertising can help you reach narrowly defined sets of specific audiences with exposure to virtually anywhere. A social media marketing strategy on Facebook requires a little patience but the rewards can be great. Our social media marketing agency in Bangkok, Thailand can increase your online presence and leverage the biggest social media platform of our time. With a social media campaign on Facebook, based on market research, you have an opportunity to strengthen your clients’ social media engagement and brand awareness through the use of effective content and get closer to your business goals.
Instagram is the world’s most popular social network for visual social media content. Photography is the most engaging type of media content followed by video production, and one of the best ways to build an audience of followers and potential customers. Having more than 1 billion active users that also includes younger audiences, Instagram is able to unlock access to the right audience. This platform works best for marketing brands, products or services involving art, fashion, and lifestyle.
TikTok, an app for sharing short-form video has quickly grown to 800 million active users. The app has been downloaded over 2 billion times and has led to unrivaled memeification which means the use of memes has skyrocketed. This is due to how the app prompts its users to engage by posting their reaction videos which result in a chain effect of further feedback and reiteration. TikTok is becoming increasingly more popular in Thailand with a growing demographic, especially amongst millennials. It is one of the only two platforms with excellent organic reach and is cost-effective. Social media agencies have jumped on this platform for their clients because of its great benefits.
LINE is the most popular mobile app in Thailand and is used by a large portion of the Thai population. Line business accounts allow for great local reach and the building of an audience that can easily be communicated with directly as the majority of users do read messages they receive. Line users are more likely to act of promotions or use discount coupons, visit company websites and share info by forwarding to their network.
LinkedIn is a great social media marketing platform that can help grow B2B businesses by providing you with the best lead generation tool and exposing you to over 450 million professionals from around the globe. With the right connections in your industry, you will have the ability to establish partnerships that are efficient and rewarding.
Twitter has over 336 million monthly active users with a demographic of mostly young adults. Successful Twitter marketing campaigns can be powerful as it is all about engagement, social content, conversations and interaction to build up your company’s brand and improve your standing. Our marketing team will help you implement the right advertising strategies and social media marketing plan that you will need to properly utilize the platform to your advantage.
When looking for inspiration, Pinterest allows businesses to acquire exposure to millions of active users with the goal of your product ultimately becoming the solution that fulfils their wants and needs. If you sell a product or service that is best portrayed through visual media, Pinterest might just be the right marketing tool for your business. It is purely image-based rather than content-based, so graphic design and photography are the popular mediums to use. Vertically-formatted images do best an is good for businesses in the lifestyle, fashion, decorating, or DIY sectors. .Users create and share pinboards of images, making it easier to get straight to the source. Pinterest visitors tend to convert faster to leads than other social media channels.
YouTube managed to successfully establish itself as the second-largest search engine in the world with over 1 billion users and 3 billion video searches each month. Your social media performance can really be enhanced through this platform and you can build a stronger connection with your audience and customers by creating attention-seizing media marketing campaigns through video content and stunning visuals with great storytelling.
The video-driven storytelling platform is most popular for those between the ages of 18 and 24 who like to be entertained in a similar way to Tik Tok. The key here is to use bite-sized video content, keeping it light and fun. There are approximately 60.8 million monthly users in Asia-Pacific as of the end of 2020.
Another part of the social media marketing process can include email campaigns. Your customers check their email every day and our digital marketing agency can craft engaging newsletters to help you stay at the forefront of your customers’ minds. We can also create email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced digital agency specialists in our Bangkok office.