INSTAGRAM MARKETING STRATEGY AND GOALS
Together, we will set the objectives of our collaboration, elaborate measurable goals and plan out a strategy for your social media management. When deciding to use Instagram in your mix of Social Media platforms we consider three things: First, we consider what Instagram can provide you, that other channels cannot, who your target audience is on this platform and which of your current clients or audience are active and how Instagram can send a message, consistent with the other platforms that you are already using. Our services include account management, content creation, audience growth, influencer outreach, and analytic reports.
ACCOUNT SETUP AND INSTAGRAM AUDIT
Outsource your social media marketing and let us create you a page that can convey your message to the right audience successfully. The basics of your account such as your bio and display picture will be drawn up by our team of marketing specialists.
We will work to elevate your conversions with the execution of a rapid Instagram audit that will help prove which methods are fitting to drive engagement. Our audit also helps recognize who your current followers are and how your ideal followers look like. We then delve down into your core demographics. Who is your target audience and what are they looking for? Who do they follow and what type of content are they posting?
ORIGINAL CONTENT CREATION
Great content isn’t only limited to beautiful imagery. Instagram posts also provide space to share your unique message by writing interesting and captivating content. Our team of social media experts at Upmedio will remove this repetitive process and inject creativity in your branding without you having to do a thing. We deliver tailor-made content for your brand in messages that speak to your audience.
In addition to immaculate content, we provide a thorough analysis of trends and current mainstream topics. We avoid spammy calls-to-action while integrating smart hashtags that users are actually searching for in order to increase traffic and single out your brand.
Regardless of their position, well-established brands with high visibility may not fully utilise their brand image. This untapped potential can be unleashed through what is called user-generated content. The process itself is basically an advanced engagement tool that incentivizes your audience to share posts of direct relevance to your brand. Audience engagement rises exponentially the more your clients positively experience your product or services. As such, the process is simple, we crawl users’ pages and posts that are relevant to your business and ask customers their permission to reuse their content for your brand while crediting their creation. This is called Regramming. Interactions like these are highly effective in creating a buzz around your brand, developing needed attention for your business.
PAGE GROWTH AND COMMUNITY MANAGEMENT
The question that surely haunts your mind must be: “How do I grow my followers?”
Developing authentic Instagram followers is crucial to your success. UpMedio’s social media team follows the critically predesigned strategy and interacts with your online community by liking and commenting on posts of relevant content and similar brands, giving you credibility in the space you are operating on. Commenting on key posts helps boost your followers whether they are on a competitor’s page or an influencer’s profile. Commenting is one of the most effective social interactions as it displays your interest in other brands and topics.
Interacting with your community is also another vital pillar of the UpMedio community management service. Nothing shows better customer service than one-on-one replies. When users interact with your posts and use your hashtags, we reply with customized responses that address the issue at hand in the best manner possible. Your clients would without a doubt appreciate your responsiveness thus giving your business higher credibility.
CONTENT MEDIUM AND SCHEDULING
Instagram was initially a visual media sharing application that allows users to endorse and reward beautiful storytelling visual content. The platform has developed today into a well-rounded experience that includes features such as videos, the boomerang and hyperlapse functions, along with Live streaming and daily stories. Our graphic design team can support your posts with visually appealing content that will help increase interest in your brand.
As is the case with all social media platforms, timing is key. We provide scheduling features to help you select which posts you want to publish and the most opportune times to do so. The preliminary audit will provide a good idea of ideal posting times and when users are the most active. Scheduling posts is also an easy way to free up space for more creativity. When you’re not pressed for time trying to find new content for your next posts, you run a high chance of encountering more worthwhile ideas.
INFLUENCE OUTREACH AND CO-MARKETING
Growing your brand also involves connecting to the space of well-known and promising influencers. Following core influencers can grant you an inside scoop on the types and styles of posts they create, and what followers of similar interests like most. Influencers should not only be seen as competitors but as partners who can help grow your brand, with deep lasting collaborations. Co-branding can add to your audience base by increasing awareness through guided targeting of your partners’ userbases. Partnerships in your industry will most evidently provide a large pool of potential customers that can be tapped into at any given time.
MONITORING AND INSTAGRAM ANALYTICS
We implement several measurememnt tools in order to properly manage your account and evaluate the effectiveness of your social media campaign on Instagram. We keep a close watch on your results and we constantly refine our process, bringing you the deliverables you need.