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Pinterest is a user-friendly social media platform that can serve as an excellent source of referral traffic as it’s one of the most fast moving social media platforms out there. Content on Pinterest is organized in themes and depending on your potential client’s interests, you can strategically position yourself to appear in their display feeds. Pinterest, much like a search engine, displays relevant pins on users’ boards with its evolved Smart Feed algorithm, making it easier to target leads based on user interests.
Before conducting a Pinterest Campaign, our process begins with a consultation that helps our team better understand your business needs. We analyze any issues you might be experiencing, how they can be addressed, and the steps necessary to achieve your Pinterest Marketing goals.
Our team commits to generating relevant and enticing content for your page, which is then handed to our social media managers to be transformed into pins that showcase your brand’s values and its strong points in stark clarity. When the need for it arises, we also have no qualms about custom designing pins for clients. As far as e-Commerce sites are concerned, Pinterest gives you the opportunity to create Buyable Pins to better persuade customers to make purchases. UpMedio’s Content Writers will also provide you with Blog article posts for social bookmarking sites and the opportunity to review and approve them before they’re posted.
Our team of social media experts will create a brand page for you showcasing your name, a compelling description, pinnable photos, and boards that will not only ensure high engagement but will also boost activity surrounding your brand in an effort to build awareness. We optimize your website and implement Pin Buttons in order to create attraction and opportunities for high-quality backlinks. Our experts also interact with followers with the aim to increase online visibility and rate of conversion.
Quite a few different pin types can be utilized in order to develop quick growth in activity on your account. Promoted Pins grant your content easier accessibility and visibility to users with similar interests. The strength of Promoted Pins is that, like Ads, they integrate seamlessly into organic search results. This is an advantage for your business as your Ads are of actual interest to potential clients who are not distracted or interrupted. Rich Pins provide users with extra information from your site that shows what they will find in the pin. The different types include place pins, article pins, recipe pins, and movie pins. Like all other social media platforms, Pinterest can be extremely time-consuming when not executed methodically. With our expertise, we will ensure that you get the best possible results in a condensed amount of time, allowing you to focus on other important responsibilities that come with running your business. We are able to schedule posts at specific times of the day when your audience is the most engaged and reduce the need to create new content by looping your old ones.
We help you connect to influential pinners in your sector and find valuable clients that can contribute to building a strong community. Our social media managers develop group boards for your accounts and like posts from other pinners in order to improve activity and increase the amount of new followers and likes. To boost your community building, we monitor and track social conversions through the use of social media analytics.
We deliver monthly analytics and industrial insights for your account to help improve your positioning. Once a campaign has been launched, the results are carefully studied and analyzed so we can recognize what has been working and how we can deliver content that is captivating to your audience.
Pinterest views itself as a “bookmarking site”, which basically means that Pinterest users can save, or “pin”, content that they like to their own individual profile or “board”.
Before deciding to invest time and money into developing Pinterest-based advertising, you will need to consider the kind of customer you want to attract. Although Pinterest’s interface and tools are fairly user-friendly, it is unlikely that certain demographics would use it quite as much as others.
It is also possible to install a Pinterest tag on other websites, even a Wix site, which makes the platform quite popular, but it does not garner quite as many users as Facebook or Instagram. It might be best to consider just a Pinterest tag on your Wix site rather than a special Pinterest Account dedicated entirely to Pinterest Marketing.
Since Pinterest is a click-save or click-claim site, it is useful for certain types of business advertising and will appeal to a large degree of customers if you find yourself in the right kind of industry that fits well into the demographic of people who already use Pinterest regularly.
This kind of tag is different from an HTML tag and a meta tag, but it remains good for site verification purposes and is an easy enough click-submit process through which to encourage click-claim behavior in possible customers.
It is easy, therefore, to collect feedback directly from a target market as it will be obvious which ideas are attracting attention and which are not. While Pinterest does allow video, it mostly relies on images, and people can freely explore the website using tags, much like a meta tag can be used on other sites, but Pinterest allows for the process to be more automated.
Many individuals use Pinterest for new ideas and to research similar technologies and techniques or processes that they are interested in. They can also use a search word or phrase to find a page or image they find attractive or useful. Users can customize their feeds and create access points that appeal to them. In fact, the algorithm is fairly easy to manage even without in-depth knowledge of how an algorithm might work.
This also means that site verification through Pinterest posts is reliable. Some organizations even use the platform to promote products and events much the same as they might on Instagram. Pinterest runs smoothly on any browser, and feedback indicates that the use of a tag, word search, or even external website link is simple and effective.
Furthermore, sign-up and log-in to the website are free, along with URL linking, for example, on a Wix website or even domain owned website. Wix and other URL linking are fairly reliable to date.