- Case Studies
Google Account Management Services & Experts
Advertising Agency Bangkok, Thailand
Brands That Trust Us
Our ‘Scaling Down’ approach begins with the creation of an extremely large account in terms of the number of keywords, ad groups, and ads campaign. The structure is everything, so creating the right package would allow us to trim down the account to only what truly converts leads within 1-2 weeks.
At the start of the advertising account development process, we research what delivers leads. Our digital marketing team performs an analysis of your products or services to understand what you are offering as a whole. From there, we conduct keyword research to develop lists of keywords reflecting what exactly your business offers. These are very narrow, targeted keywords that can convert to leads. We also create ads to match different keywords. Our marketing specialists conduct this process in consultation with our clients. We can develop management services to fit your advertising marketing budget.
We avoid “scaling up” as it is not an ideal marketing approach. Adding keywords and ads after the account has been operating leads to less data capture early on. Using this approach also costs unnecessary time and has the potential to jeopardize the entire company account.
Poorly managed campaigns can be a black hole for your advertising budget. Even the most well-planned campaigns require regular supervision and optimization by specialists to be successful. Despite the many automated optimization features offered by Google, human oversight is essential for Google Ads.
Comprehensive Google Adwords optimization includes taking a broad view of the ads and the campaign’s overall performance, as well as thorough individual keyword analysis. Optimization changes can range from enabling or disabling keywords, to adjusting bids and campaign settings. We also conduct larger-scale changes such as website landing page optimization and new Google ads campaign creation. These ads range from textual ads which appear alongside search results, to banner ads featured in display networks to attract the attention of web users.
A Google Adwords account that has matured is one that achieves a high-scale impression rate. This can take time, maybe a few months, sometimes even years. This is not uncommon as actionable insights are revealed gradually only after continuously optimizing ads. Over time, we can reduce your Cost Per Acquisition (CPA) by refining the keyword targeting and monitoring your page’s campaign and performance. While optimizing ads is most intensive at the start of a new marketing campaign, it is a never-ending process of management. Our team of experts continuously works to ensure that your campaign is running efficiently as possible. Your goals, with our support, will act as the focal point of any and all collective marketing measures taken.
Management of an account requires understanding what is happening, what is the trend, and where to make adjustments to improve the results. Our scaling down approach means we normally start optimization by removing and subtracting. We look for keywords that do not convert but use up budget, ads that do not perform well. Once the necessary clean-up is complete, we look at the bidding data and how clicks perform on the site (duration, bounce, etc). Taking this approach weekly and making 2-3 major changes, along with 1-4 minor changes, would bring an account to maturity within three months of running.
UpMedio offers a set of consultancy services that cater specifically to existing Google Adwords accounts that under-perform and do not produce a steady amount of leads/sales. Our marketing specialists start working on a Google ads account by first carrying out an in-depth audit of the running campaigns and closely examining your website as well. We identify factors that negatively affect conversion rates and drive the campaigns downwards, meaning they are not effectively working as adverts.
Once existing issues are identified, we provide you with in-depth recommendations. We can also manage your Google Adwords account on your behalf. By taking over your PPC management, we can ensure changes to your ads are correctly executed and monitor their impact in real-time. At UpMedio, we maximize your return on ad spend (ROAS) by tracking and improving conversions, with the ultimate goal of getting you more inbound phone calls, emails, and social media inquiries.
Adwords management is an essential service for the success of your AdWords campaigns. Adwords management ensures that the latest keywords are used to direct your ads to areas where they are most likely to get clicks. Whether you are running multiple ads or just one ad in multiple places, Google ads management is needed to ensure the success of online advertising that relies on PPC.
When building your brand, you want to get more leads than your competitors because leads can mean more customers, and more customers or clients bring in more money. Advertising strategies are a great way to attract potential customers and clients. But where you really want to start with high-quality leads that are most likely to lead to potential customers. This means that you need to reach your target audiences directly. A great way to do this is with a PPC campaign that relies on keywords and paid search data. Google ads can only be really effective if your PPC management services are efficient in directly Google ads to the correct Google search directives.
A PPC agency should provide ongoing management of PPC performance through conversion tracking and Google analytics. Traffic should be monitored, and differentiation should be made between mobile traffic and other traffic. A potential customer should be able to find your landing pages with ease and needs to find your website pleasing and easy to use. A great way to lead potential customers straight to your landing pages is with SEO management. SEO can help your brand grow as more people searching for services will be able to find your company much easier. Google Ads only forms a part of the search marketing and other services that Upmedio offers. We have an intricate understanding of the Google Display Network and can create expert ad schedules to reach potential clients with specific business needs in mind.
This involves the management of a Google Ads campaign. It takes time and effort to create, implement, and manage Google Ads campaigns. You also require an understanding of services like Google’s display network and similar tools in order to properly manage Google Ads. You need a service that can build efficient landing pages and optimize your keywords in such a way that you actually generate online sales from these efforts. This is where Adwords management comes in.
Google Ads is a marketing platform where companies can invest in paid search marketing or can have their website rank through optimization and the building of landing pages. This is often achieved with the help of Google Analytics and other platforms.
The management of Google Ads is a continuous process that involves quite a bit of work throughout. Elements like a Google search pattern need to be monitored closely. Adjustments to the campaign are made according to the detailed report that is provided by Google, and any other factors like language or local search-based behavior must be taken into account when optimization is happening. There might also be a need for real SEO work in order to further optimize a website to reach its potential and garner real sales for your business.
Technically you can do it yourself or have it done by an employee, but because it is such a difficult and involved job, you will likely save time and money by hiring a professional agency. Agencies already know how the platform works, they have an understanding of how Google shopping functions work, how the paid search platform works, and most importantly, exactly what needs to be done to websites for businesses to profit meaningfully from their online brand presence. Furthermore, agencies can also lower your cost-per-click expenses.
Yes, Google Ads is owned by Google, as is Google shopping and many such service platforms that can assist in searching practices and facilitate SEO optimizations.
Yes, Adwords is actually the old name for Google Ads. The service is exactly the same as the cost.
Businesses can use a PPC service to make money from clicks on a banner ad or similar ad. PPC stands for pay-per-click and is a great way for a company to earn passive income. The cost-per-click might initially seem low, but if one can get an ad on enough websites, you might be surprised just how many clicks one ad can garner.
Google Ads makes use of a similar premise to traditional SEO, and when used together, they can be a powerful way for a business to make revenue and to attract a lot of traffic to their sites. Depending on how much you have to spend in your business budget, investing in a combined SEO and Google Ads management service can be an excellent investment and can far out-earn its cost within just a few months. Both of these things tend to take a while to start making revenue, but once they do, and if they are efficiently maintained, they can make up to 100% more revenue than you initially had to spend.
Our team can build a package that will fit your budget and can provide support throughout your journey. Since our SEO team and Google Ads team work in tandem, you can also save on time. Contact us today for a free consultation.