- Case Studies
Me3 is Avarta rebranded to target gamers and those interested in the metaverse. The main challenge of the rebrand was finding a middle ground in style that would satisfy adults aged 20-35 without being a complete turnoff to older demographics.
Me + Web3 = Me3 The logo is a portmanteau meant to play on the idea of users having a unique identity in the metaverse. It is a Wordmark logo constructed by modifying the letterforms of the ‘Draco’ font. The font was chosen for its sharp edges and sheared profile, which typically are associated with eSports branding.
The arms of the ‘E’ and ‘3’ have been modified to look like the arrows of a ‘convert symbol’ to subtlely hint at the product being a wallet application.
The ‘M’ is used to determine spacing when placing the logo.
The unaltered ‘Draco’ font. Note how the ‘3’ is different.
Initial drafts. Option 1 is not far off from the final design.
The style and graphics of Me3 capitalize on the success of properties within the targeted demographic; such as League of Legend’s Arcane and Cyberpunk 2077.
Beyond the website, we assisted with the design of Me3’s investor deck and social media posts.