Cryptopia is a bitcoin game which also sells NFT’s. The strategy changed from time after gaining some insights on the project. First our main goal was to generate good quality leads which will convert on the webpage. After understanding the process it appeared that even though we had a good conversion rate not many people joined the discord channel. So we shortened the way and transferred customers directly to discord channels via defined invite links, by which we could easily understand which campaigns and channels increased membership numbers.

One main obstacle was advertising bans on crypto related content, which became manageable after changing slogan from “Buy NFT” to “Join Discord Channel for Unique Art Pieces” therefore we avoided advertising restrictions.

On top of that all known advertising channels were not good options for NFT related content because of cost per conversion, so we did try Bitcoin based platforms like: Exoclick, Bitmedia, Eskimi ads and some more.

In total we were able to generate a huge amount of low cost clicks, which got us a good amount of conversion. With Crypto related websites and advertising platforms it was much easier to accomplish.