Website Maintenance for busy Entrepreneurs
As an entrepreneur, you probably already have enough task lists and things that require your attention. It can be a challenge to find time and rest to evaluate your website and make new plans for it. Let’s start with the basics of good maintenance for your website. We’ll show you practical tips on how to keep your website up to date without spending a lot of time on it.
This is what you need for the maintenance plan for your website:
- A content calendar
- A monthly check
- An annual evaluation
Schedule regular updates in your content calendar
With so much to do in your company, you know that good planning is essential. Website maintenance doesn’t have to take a lot of time. However, it is important to make some time available for updating your site.
Plan a time to prepare your update. There are several ways to do this, so experiment until you find a good schedule for yourself. You can prepare new updates when you want to put them online, or you can prepare a series of updates at once and publish them one by one.
The advantage of a website session in which you prepare a lot of content is that it is often easier to schedule. After that you have content for a long time that you can publish. Writing and preparing all at once also creates content that fits well together.
Plan the publishing. There is no secret formula for how often a website needs to be updated. The rule of thumb is: if there is important information about your company, make sure that that information is on your website.
Add value with your changes. Every time you update your website, your site should become more useful to visitors. Changes you make “so there’s something new” usually don’t add much.
Try these types of content to update your website every month:
- Tell visitors about an offer or action for your company
- tell visitors about events where you are present
- Add a picture of a new employee to your About us page.
- Update your customer list with new logos and descriptions
- put photos and descriptions of completed projects in your portfolio
- Put a new customer reference on your website
- update the menu of the month for your restaurant
The more you can plan the maintenance in advance, the easier it is. By working on your website, you’ll be able to better recognise what’s interesting for your visitors. This in turn helps you plan and prepare new content.
When your content is ready, publishing is a matter of logging in, adjusting and clicking on Publish. This is how it works on all websites, including a free website with Jimdo. Then your website is updated again and you can be sure that your visitors will get the best first impression of your company.
Make small improvements with a monthly check
In your monthly maintenance check, you make sure that everything on your website looks and works as it should. This takes little time, but it does ensure that you find any errors quickly and build up a good habit.
The amount of time you can make available for website maintenance differs per company and per website. You can also divide the work up and do something every month. For example, choose a few pages that you view in detail or choose a check that you do on each page, such as checking alt tags and links.
By dividing your website maintenance, you don’t spend a lot of time every month and your site is always in good shape. When it’s busy in your company, your most important pages get priority. The rest will come next month.
See the strategy for your website in an annual evaluation
You want to see how your website performs during a year. This is the moment to look at the strategy for your website and your marketing. You can use pages on your website as examples but mostly focus on the whole website and its performance.
Every part of your business needs occasional maintenance. Your website is no exception. By carrying out regular minor maintenance, you can create a tremendously useful source of information for your customers and still have time to run your business.