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The benefits and importance of Social Media

For many entrepreneurs, it is not clear what the advantages and importance of social media are for companies.

Too bad, because as a company you don’t really count without social media anymore. Moreover, the use of socials is an important factor in the success of your website.

In this article, you get more insight into socials and social media marketing. In addition, you will learn about the nine most important benefits of social media for companies.

What is social media?

Social media is the collective term for all online platforms where a user can post content. With little or no editorial intervention. The best-known examples of online platforms are Facebook, Linkedin, Instagram, Twitter and YouTube. But weblogs and forums are also online platforms.

Online platforms are always interactive and completely transparent. A lot of information is exchanged between users. There is also a regular dialogue between users.

What is social media marketing?

Social media marketing is the use of social media to communicate with consumers and other parties. Social media marketing is a marketing technique in which social media channels are used to maintain contact with the target group.

Why include social media marketing in your online marketing strategy?

The voice of the consumer has been given an enormous reach through social media. According to Facebook, there is an average of 1.23 trillion active Facebook users every day. 

The massive manifestations on social media can have a considerable influence on the behaviour of your target group. That is why it is crucial for companies to be present on social media. And to actively participate in the conversation there.

But there are other reasons why social media is interesting for companies. Below you will find nine important benefits of social media.

Nine advantages of social media for companies:

#1. Brand awareness

By being actively present on social media with your company, you increase your brand awareness. Consumers will recognize your brand, product or company sooner.

#2. Responding to changes in purchasing behaviour

The rise of social media has led to a change in purchasing behaviour. The opinion of the consumer is partly formed by the information he or she obtains via social media. When a consumer follows your brand or company on social media, he is more likely to buy a product from you. If a customer is satisfied with your product, he will sooner recommend it in his network.

#3. Authority

Social media is extremely suitable for placing profession-related content. As a result, followers are more likely to see you as an authority in this field.

#4. More traffic to your website

On socials, you have the possibility to include a link to your website in your posts. By regularly posting these types of messages, you can significantly increase the traffic to your website.

#5. Good for your search engine optimization

Most social media websites use no-follow tags. This means that the link to your website is not included in the search results by Google. Nevertheless, social media websites score high in search engines. Also, websites with links to social media channels rank higher than websites without social media links.

Apparently, Google does include social media as a factor in the ranking of your company. The reason for this may lie in the fact that Google attaches great value to natural links.  When people talk about your company on social media, this is a natural process. This creates natural links that are not staged.

If you want to end up high in Google’s search results, social media should definitely be part of your search engine optimization strategy.

#6. Makes niche marketing easy

Through social media channels, you can easily search by demographic characteristics or interests. This makes it easier to reach a specific part of the market.

#7. Cheap local advertising

Many companies offer their services or products locally. Think for example of a pedicure, a hairdresser or a small shop in the city centre. With many social media channels, it is possible to advertise locally. Often for a fraction of the regular advertising rates. Socials have made it much easier and cheaper to target advertising. And thus to reach local consumers.

#8. Recruiting staff

Recruiting personnel is easier since the advent of social media. You simply post the vacancy. Followers will tag interested parties and the ball will start rolling by itself. The most suitable channel for posting vacancies is LinkedIn, a business platform.

#9. Insight into consumer needs

Social media makes it possible to gain insight into the wishes and needs of the customer. By regularly monitoring your social media channels, you can use the knowledge you have gained to improve or renew your products.