5 Tips how to improve UX of your website
User experience is about how visitors experience your website. Sounds pretty logical, doesn’t it? However, there are still many companies that are not involved in this at all. That’s a pity and a missed opportunity, because a better user experience almost always results in a higher conversion rate.
Do you intend to seize this opportunity? If so, these five tips might be able to point you in the right direction.
- Being Simple is the key
We know them all, the websites full of bells and whistles that follow each other in rapid succession. The overwhelming amount of content often means that as a visitor you don’t know what to click on or what to focus your attention on. Unfortunately, this is usually reflected in the bounce rate, something you as a website owner of course do not like.
Simplicity in websites and web design is important, very important if you ask me. Especially when you know that the average attention span of a visitor is only about eight seconds. So when (re)designing a website it can be a good idea to ask yourself if you can’t put things down in a simpler way. Because often, almost always actually, this is the case.
- Embrace white space
Embrace white space, preferably with open arms. White space (or negative space) is essential in web design. In a nutshell, white space is the empty space around the content of a page. For example, the space between larger parts of your page (such as between the navbar and the header), but also smaller parts (such as the space between lines and paragraphs).
Besides the fact that your website is a lot easier to scan and read, white space can also provide a modern, open and fresh feeling. Also, by cleverly using white space, you can draw extra attention to your call-to-actions, which can result in more clicks and conversions.
- Optimize the loading time of your website
The speed of your website is important. Nobody likes to wait, especially on the internet. And if we have to believe Econsultancy, then about 40 percent of the visitors will leave your website if it takes more than three seconds to load. You can therefore say that a slow loading time is disastrous for your website and conversion.
Luckily, nowadays there are several tools to find out the loading time of your website. Personally I always use Pingdom & Google’s PageSpeed Insights. With these two tools you can quickly and easily test the loading time of your website, and map out possible causes of a slow loading time.
- Make your website interactive
It’s 2019, the era of static websites is now behind us as far as I’m concerned. Micro-animations can greatly enhance the user experience of your website, provided you apply them subtly and seamlessly.
As a website visitor it is very nice to see, to a certain extent, a visual change when you want or are going to perform an action. Think of a hover effect, page loader or scroll animation.
If, after reading this article, you intend to make your website a little more lively, please don’t go overboard with the use of animations. Excessive or abusive use of micro-animations can have a negative impact on the user experience. Think less is more and keep it subtle.
- Make your website responsive
Too often I come across a website that is not optimized for mobile viewing. Endless zooming in and out, you probably know all about it. Very annoying, isn’t it?
In 2019, as a company, a self-employed person, a blogger or whatever you call it, you can’t do without a mobile-friendly website. Nowadays – as everyone knows – life is dominated by the mobile phone. To underline this, almost 40 percent of all internet traffic comes from a mobile device, and accounts for about half of all purchases made online.