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What is SEO and how does it work?

SEO, or Search Engine Optimization, is a collective term for all processes that contribute to the organic high score of a web page in search …

A Guide to Google Ads Conversion Tracking

Many companies spend thousands of dollars a month on Google Ads (AdWords), but what do they actually get in return? As an (online) marketer, you …

SEO, SEM, SEA – explanation and benefits

You may well get lost in the wonderful world of search engine marketing. Google – but also Bing! – turns out to be a mysterious …

What makes a good SEO text

More than 61% of the people who search for something via Google click on an organic result. More than half of them click on one …

How to create and optimize an online marketing campaign?

Keywords. Conversion. User experience. Search engine optimization. What do all these words have in common? They all have to do with attracting and converting your …

How structured data makes you easier to find organically?

Google’s search results page is constantly changing. For a long time there were advertisements on the right side of the search results, but last year …

Dynamic Search Ads for better results

In this blog article, I would like to show you what Dynamic Search Ads (DSA) can do for your campaign. I see that almost all …

How to raise your domain authority

Domain Authority is a domain rating or index that reveals the ability of a website to rank high in the search engines. It can be …