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Google Shopping Guide

Google Shopping is the most popular paid job search option for online shopping. Although Google Shopping campaigns also follow the Pay-Per-Click (PPC) model, it differs …

What is SEO and how does it work?

SEO, or Search Engine Optimization, is a collective term for all processes that contribute to the organic high score of a web page in search …

A Guide to Google Ads Conversion Tracking

Many companies spend thousands of dollars a month on Google Ads (AdWords), but what do they actually get in return? As an (online) marketer, you …

Advertising on Facebook: Step By Step Guide

  If you are convinced about the added value of advertising on Facebook and if you know the costs of advertising on Facebook now it’s …

5 reasons why Google does not index your pages and how to solve it

A while ago I put my website online. But when I search in Google my pages won’t be found. The meaning of this kind of …

Paid vs. Organic on Social Media

You can use different marketing communication channels to take your users and conversion volumes to the next level. Own channels These include your website (direct …

Instagram Shopping Feature

The time when you mainly inspired by Instagram is over! With the new ‘shopping function’, you can also seduce your followers to make a purchase. …

SEO, SEM, SEA – explanation and benefits

You may well get lost in the wonderful world of search engine marketing. Google – but also Bing! – turns out to be a mysterious …

How to create and optimize an online marketing campaign?

Keywords. Conversion. User experience. Search engine optimization. What do all these words have in common? They all have to do with attracting and converting your …

A beginners guide to conversion optimization

51% of marketers do not engage in conversion optimization. CRO is often associated with an expensive and time-consuming process, but it certainly does not appear …

Beginner guide: Google Ads

Do you want to start with Google Adwords but don’t know where to start? After reading this article you will know the basics of Google …

What is outreach and 24 tips on how to use it in your company

Outreach is a great way for a company to reach many customers and inform them about upcoming sales, changes or new products. One of the …

What is a Facebook Business Manager and what can you do with it?

There’s a lot to a successful business Facebook strategy.  As an administrator, you often have multiple pages (all with one or more advertising accounts) under …

Go for top positions in Google with cornerstone content

Top positions in Google: of course we all want that. There are several ways to do this, and it also depends on different aspects. Are …

Creating a Brand Corporate Identity in 5 steps

We form an opinion about the brand fast and tend to judge it. How can you influence what image someone has of your company? Each …

The benefits and importance of Social Media

For many entrepreneurs, it is not clear what the advantages and importance of social media are for companies. Too bad, because as a company you …

Reviews: what can you achieve with them and what effect do they have?

Are you having dinner tonight, but are you still in doubt about choosing a restaurant? Chances are you’ll check the internet to get an idea …

How structured data makes you easier to find organically?

Google’s search results page is constantly changing. For a long time there were advertisements on the right side of the search results, but last year …

Dynamic Search Ads for better results

In this blog article, I would like to show you what Dynamic Search Ads (DSA) can do for your campaign. I see that almost all …

What is programmatic advertising?

Programmatic Advertising” (PA) is increasingly being heard as the new, seminal paradigm of modern online marketing. PA is the advertising of the future, the “new …

Everything you need to know about Influencer Marketing

Linking influencers to brands have been done since the early years of PR and advertising. Hollywood stars became the face of a cosmetics brand and …