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What is SEO and how does it work?

SEO, or Search Engine Optimization, is a collective term for all processes that contribute to the organic high score of a web page in search …

A Guide to Google Ads Conversion Tracking

Many companies spend thousands of dollars a month on Google Ads (AdWords), but what do they actually get in return? As an (online) marketer, you …

Advertising on Facebook: Step By Step Guide

  If you are convinced about the added value of advertising on Facebook and if you know the costs of advertising on Facebook now it’s …

Paid vs. Organic on Social Media

You can use different marketing communication channels to take your users and conversion volumes to the next level. Own channels These include your website (direct …

LinkedIn Marketing: how 15 minutes everyday will increase your company’s growth

Although LinkedIn is the best social network for B2B companies to network and is very effective in generating leads, chances are you don’t always have …

Instagram Shopping Feature

The time when you mainly inspired by Instagram is over! With the new ‘shopping function’, you can also seduce your followers to make a purchase. …

SEO, SEM, SEA – explanation and benefits

You may well get lost in the wonderful world of search engine marketing. Google – but also Bing! – turns out to be a mysterious …

How to create and optimize an online marketing campaign?

Keywords. Conversion. User experience. Search engine optimization. What do all these words have in common? They all have to do with attracting and converting your …

What is outreach and 24 tips on how to use it in your company

Outreach is a great way for a company to reach many customers and inform them about upcoming sales, changes or new products. One of the …

The 7 Do’s and Don’ts of Social Selling

More relevant sales leads! That’s the goal. At least when we’re talking about bringing in new business in the B2B sector. Cold calling or just …

What is a Facebook Business Manager and what can you do with it?

There’s a lot to a successful business Facebook strategy.  As an administrator, you often have multiple pages (all with one or more advertising accounts) under …

Developing a Successful Pinterest Marketing Strategy

            Many active companies have taken residence on Pinterest, following the flow of its expanding user base, which in turn …

Starting with Facebook Ads? Here is our tips

Do you want to start advertising on Facebook, but you don’t know exactly how? I would like to help you get off to a good …

Go for top positions in Google with cornerstone content

Top positions in Google: of course we all want that. There are several ways to do this, and it also depends on different aspects. Are …

The benefits and importance of Social Media

For many entrepreneurs, it is not clear what the advantages and importance of social media are for companies. Too bad, because as a company you …

Reviews: what can you achieve with them and what effect do they have?

Are you having dinner tonight, but are you still in doubt about choosing a restaurant? Chances are you’ll check the internet to get an idea …

How structured data makes you easier to find organically?

Google’s search results page is constantly changing. For a long time there were advertisements on the right side of the search results, but last year …

Dynamic Search Ads for better results

In this blog article, I would like to show you what Dynamic Search Ads (DSA) can do for your campaign. I see that almost all …

What is programmatic advertising?

Programmatic Advertising” (PA) is increasingly being heard as the new, seminal paradigm of modern online marketing. PA is the advertising of the future, the “new …

Everything you need to know about Influencer Marketing

Linking influencers to brands have been done since the early years of PR and advertising. Hollywood stars became the face of a cosmetics brand and …