How to create your logo?
Are you going to start a business? Or do you already have a company, but your logo needs to be renewed? In this article you can read how best to create a logo if you have little or no graphic knowledge of your own. We explain which program you can best use for this and give useful tips that you should take into account.
- Orientate on the internet for logos
Are you planning to create your own logo? Then it is important that you know what is possible. You can use Google to view images for inspiration. Type in your industry in the search bar, followed by the word logo and view the results for images. Perhaps you already see a number of beautiful logos in between for inspiration. There are also several image databases such as Shutterstock where you can look for inspiration. These image banks often also sell ready-made logos that you can edit yourself.
- Be original
Are you a baker in a small village and the other baker has a nice logo that they communicate with. You can of course choose to copy or copy this logo identically, but you won’t make friends with it and you’ll be committing plagiarism. That is not the intention and we do not recommend it. So always be original!
What kind of logo do you prefer?
A logo consists of typography or image or a combination of both elements. You can choose to keep your logo typographic only, look at nice (free) fonts on for example: Dafont or Google fonts. For images you can look at (free) image databases such as: freepik.com or flaticon.com. Always check if you are allowed to use the font type and the image for commercial purposes.
- Logo design programs
Once you have a good idea of the possibilities, it is important to see which program you are going to use to design your logo. Below are several programs that you can use for this:
Adobe Illustrator: This is the program used by professional designers for designing logos. However, this program is paid for, but you can download a free trial version from the Adobe website. This trial takes 7 days. Although the program is very user friendly, you should take into account that it has been developed for people within the design industry who have experience with Adobe programs. On YouTube you can find several tutorials, but 7 days is a fairly short period to get to know the program and to experience a professional logo.
Advantages of Illustrator: A vector file is a file that you can make infinitely large without losing quality. These files are saved in the file format: EPS or in some cases PDF. This is the best file format for a logo, many tutorials on the internet. Easy to use program.
Disadvantages of Illustrator: The trial is only 7 days, if you want to use the program for a longer period of time, you will need to purchase it by means of a subscription service. The program requires some knowledge.
Inkscape is a suitable alternative to Illustrator. In this program you can also format vector files just like Illustrator and it is relatively easier to learn. In addition, this program is free to download on their website
Advantages Inkscape:Creating a vector file. Free download. Easier to learn.
Disadvantages Inkscape: Less extensive than Illustrator.
CorelDRAW is similar to Illustrator and is very suitable for creating logos and other vector files. Also this program is unfortunately not free of charge. You can buy this program for € 594,-*. Or you can also use a subscription service at a cost of € 19.95* p/m.
Advantages CorelDraw: You can create vector files. Many tutorials on the internet. Easy to use program.
Disadvantages of CorelDraw: Paid. The program requires some knowledge.
Photoshop program is also from Adobe. The program is intended for photo editing, but is also used for designing logos. However, we do not recommend this, as it works well for designing a logo and does not allow you to create vector files.
Advantages Photoshop: You can also easily edit photos with it.
Disadvantages of Photoshop: No way to create a vector file. The trial is only 7 days, if you want to use the program for a longer period of time, you have to purchase it by means of a subscription service. The program is not designed for creating logos.
Once you have selected a suitable program for designing your logo, it’s nice to start with a large blank sheet so that you can make various sketches on it.
Here are some tips:
- Place your company name in a text box and play with different fonts. Make sure that the text remains legible.
- If you want to use a logo, look at different options.
- Play with the font and logo, make lying and standing variations to see the difference.
- Try out different colours in your logo.