Google Account Management Services & Experts
Advertising Agency Bangkok, Thailand
Our ‘Scaling Down’ approach begins with the creation of an extremely large account in terms of the number of keywords, ad groups, and ads campaign. The structure is everything so creating the right package would allow us to trim down the account to only what truly convert leads within 1-2 weeks.
At the start of the advertising account development process, we research what delivers leads. Our digital marketing team performs an analysis of your products or services to understand what you are offering as a whole. From there, we conduct keyword research to develop lists of keywords reflecting what exactly your business offers. These are very narrow, targeted keywords that can convert to leads. We also create ads to match different keywords. Our marketing specialists conduct this process in consultation with our clients. We can develop management services to fit your advertising marketing budget
We avoid “scaling up” as it is not an ideal marketing approach. Adding keywords and ads after the account has been operating leads to less data capture early on. Using this approach also costs unnecessary time and has the potential to jeopardize the entire company account.
Poorly managed campaigns can be a black hole for your advertising budget. Even the most well-planned campaigns require regular supervision and optimization by specialists to be successful. Despite the many automated optimization features offered by Google, human oversight is essential for Google Ads.
Comprehensive Google Adwords optimization includes taking a broad view of the ads and the campaign’s overall performance, as well as thorough individual keyword analysis. Optimization changes can range from enabling or disabling keywords, to adjusting bids and campaign settings. We also conduct larger-scale changes such as website landing page optimization and new Google ads campaign creation. These ads range from textual ads which appear alongside search results, to banner ads featured in display networks to attract the attention of web users.
A Google Adwords account that has matured is one that achieves a high-scale impression rate. This can take time, maybe a few months, sometimes even years. This is not uncommon as actionable insights are revealed gradually only after continuously optimizing ads. Over time, we can reduce your Cost Per Acquisition (CPA) by refining the keyword targeting and monitoring your page’s campaign and performance. While optimizing ads is most intensive at the start of a new marketing campaign, it is a never-ending process of management. Our team of experts continuously works to ensure that your campaign is running efficiently as possible. Your goals, with our support, will act as the focal point of any and all collective marketing measures taken.
Management of an account requires understanding what is happening, what is the trend, and where to make adjustments to improve the results. Our scaling down approach means we normally start optimization by removing and subtracting. We look for keywords that do not convert but use up budget, ads that do not perform well. Once the necessary clean up is complete, we look at the bidding data, and how clicks perform on the site (duration, bounce, etc). Taking this approach weekly and making 2-3 major changes, along with 1-4 minor changes would bring an account to maturity within 3 months of running.
UpMedio offers a set of consultancy services that cater specifically to existing Google Adwords accounts that under-perform and do not produce a steady amount of leads/sales. Our marketing specialists start working on a Google ads account by first carrying out an in-depth audit of the running campaigns and closely examining your website as well. We identify factors that negatively affect conversion rates and drive the campaigns downwards, meaning they are not effectively working as adverts.
Once existing issues are identified, we provide you with in-depth recommendations. We can also manage your Google Adwords account on your behalf. By taking over your PPC management, we can ensure changes to your ads are correctly executed and monitor their impact in real-time. At UpMedio, we maximize your return on ad spend (ROAS) by tracking and improving conversions, with the ultimate goal of getting you more inbound phone calls, emails and social media inquiries.