SOCIAL MEDIA MANAGEMENT
With a team of in-house professionals, we help to create a schedule that best matches your branding needs. Having custom content can also provide a sense of uniqueness and personality to your Facebook page, deepening the connection between viewer and brand. Hence, generating a higher conversion rate with humanization through an expanded reach of social media awareness.
Having custom content provides a sense of uniqueness and personality to your Facebook page, deepening the connection between viewer and brand. We are continually testing and modifying content to target the best audience possible. We segment your potential customers based on interests, industries, demographics and much more criteria that is available thanks to Facebook’s large database.
Your credibility on social media is dependent on the frequency and consistency of your posting. Through a series of well designed algorithms, our social media experts will schedule strategic Facebook posts; in order to generate brand awareness, brand loyalty, create incoming leads as well as strengthening customer relations.
We use an advanced system of pre-scheduling to make sure that posts are released at the most beneficial time, yielding the most attention, generating views, likes and shares. Thus, gaining maximum exposure for each type of posts delivered.
INFLUENCER MARKETING AND OUTREACH
UpMedio’s Social Media Management includes Influencer Marketing. Our Outreach strategy includes identifying relevant Facebook Influencers and contacting them in order to share your content on their personal pages.
Our social media experts will team up with known and recognized Influencers in order to build your authority on Facebook. Users on Facebook place a higher level of trust in content that is promoted by known influencers. By collaborating with local and international users we can scale your social media visibility and drive engagement on your page.
We conduct competitive research through the collection and analysis of information that relates to your rival firms, which helps us to effectively understand and target your customers. This is done in order to best formulate unique and effective strategies to help you stay ahead of the competition. Competitive intelligence allows us to make wise campaign choices that will assist you in reaching the peak of success.
FACEBOOK AD MANAGEMENT
Besides good content and influencer outreach, we offer Facebook advertising agency services. Our services are adapted to businesses with existing Facebook Ad campaigns, and those that have yet to tackle advertisement on this particular platform.
If your business hasn’t launched a Facebook Ads Account, we will first evaluate if this is the right advertising platform for you. In both scenarios we integrate an analysis of your competitors. Competitive intelligence allows for wiser campaign decisions and fruitful marketing choices.
MEASURING AND TRACKING
We monitor clients’ Facebook Ad campaigns on a weekly basis and provide you with a monthly report of your account. In this report we include an evaluation to benchmark the progress and effectiveness of the campaign. Your facebook advertising success is primarily measured through monitoring your Cost Per Acquisition rates.
After-care services and training are also offered in order to provide a platform for your company to internally continue social media initiatives even after the Facebook management campaign has ended.
Our team of professionals will give you guidelines of suitable and effective posts that are most engaging to your target audience. You will also be able to see what posts have been the most successful for your company during the campaign, and what can be done in the future to improve and sustain the positive effects of the campaign.