Eight most common mistakes made while using Google Ads
If you are new to online advertising, you will need to learn a lot, as an example, how to avoid making the most severe financial mistakes. Even if you used google ads before, there is still a lot to learn about writing effective advertising content, defining your audience, calculating payback, and setting up proper analytics. In this blog post, I have listed the eight most common mistakes that people make while using Google Ads.
- Running an ad without testing it first
When we get our first results, we all start by simply expanding our keyword list infinitely, thinking that it translates to increasing traffic, which in turn increases sales and provides a return on investment. In most cases, newcomers make the mistake of running their ads without enough data. Don’t be naive, take your time in calculating scores for each keyword and testing everything slowly and carefully before launching. Otherwise, you’ll be dumping a big budget on insignificant results.
- Inaccuracy in settings and targeting
You should always keep a close eye on your settings – locations, cities and times when your ads go live and/or are running. Often people lose a lot of money without checking their advertising and targeting settings after the first test. Remember that google always releases new algorithms, and the searches change every few months.
- Using negative words
Always expand the list of words that you don’t want your ad to appear for. The visitors who find their way to your website aren’t always from the target audience, but you will still have to pay for them regardless. Check and double-check (periodically) which keywords attract people to your page because search combinations are diverse and constantly expanding.
- Ads that you forgot about
We often see advertising campaigns being conducted by our clientele, most of which are old and already forgotten but are still running. Make sure that your URL is still active and functioning, that your ads are running and are up to date. Make sure that your old ads are paused or deleted, and that potential customers are able to navigate through your entire website and that no pages are down. Don’t waste money and critically monitor your ads.
- Overlooking keywords that are not targeted but form a need
Almost always, people have a need that is almost formed, but not completely. What new Adwords users do is compile a list of keywords their competitors use, or ones that they think are popular. While these are useful to have, you need to learn how to reach your audience everywhere, assume the mindset in which you can think exactly as your customers are thinking. As an example, If you have your own medical center, you should consider adding keywords like “backache”, “tooth bleeding”, and more.
- Not making use of remarketing ads
Your page was visited by a customer, but you overlooked or forgot about it. It’s a common issue to forget that past visitors are not a lost cause. Utilize remarketing ads and follow that potential client with display ad banners for a few months all over the internet until they buy. Familiarity in exposure is very important.
- Not defining a budget
There is always a need to review analytical data and follow their lead. Each month brings more indicators and new advertising opportunities, and you need to keep up with both trends and your audience. Make ‘look-a-like’ audience lists and sell more. If your advertising budget does not grow every month and stays the same, sales will not grow either,, don’t keep yourself in one place, invest more and grow faster.
- Forgetting about Google Analytics
Google analytics is the best way to grow your business. Without analytics, it will be difficult to grow. If you still don’t have the code installed on your site, do so as soon as possible. You need to know how users behave on your site, how long they browse through it, which pages they view the most, how they found you and so on.
Try to analyze how you approach adwords advertising and pinpoint which of the mentioned issues are applicable to you. Use these mistakes and convert them into solutions.