Benefits and Usage of AdWords and AdSense
The difference between AdWords and AdSense lies in their usability – AdWords allows you to promote your product (goods or services) on Google search result pages (and your affiliate network), and AdSense allows publishers on different websites to make money from Google-targeted ads by publishing them on your site.
Both AdWords and AdSense are created and owned by Google and make a huge contribution to Google’s success. After reading this article, you will understand that there are many reasons why it is important to know the difference between AdWords and AdSense, especially for bloggers and website owners. Beginners need to be aware of the differences to know how to use them best.
What is Google AdWords?
AdWords is a Google advertising system that will allow your ads to appear on Google search results pages, on the Google Display Networks (sites displaying Google ads), or on partner sites.
First and foremost, you need to create your account in AdWords in order to create advertising campaigns. Also, if you have already decided to use this system, you should be aware that one of the basic principles of AdWords is that you pay only when an Internet user clicks on your ad or promotional message. In other words, you only pay per click. The advantage of this system is the ability to choose your own ads and budget, decide where you want your ads to appear, and Google will only be charged when someone clicks on your ad / promotional message.
AdWords has become very successful, not only because it has generated a large portion of Google’s revenue, but also because it has effectively provided many business benefits. Generally speaking, using AdWords is not difficult, but if you don’t know how to use it correctly, you can lose a lot of money.
An important thing to know is that once you sign up for an AdWords account, you can create multiple campaigns and ads categorized into ad groups, and each ad group can target a specific audience.
In addition, AdWords allows you to choose which keywords you want to include in your advertising messages, as well as which specific regions or areas, at what time of the day, which days of the week, and so on. As you can see, this is a highly flexible, highly customizable system that gives businesses many opportunities that fit their overall digital marketing strategy and business goals.
If I use AdWords, will my ad appear on the first page of Google search results?
There is no guarantee that your ads will appear at the top of the page for a particular query. AdWords ads usually appear above the organic Google search results and/or on the right side of the page. Where exactly your ads appear depends on many factors – competition, ad quality, landing page quality, bid price, etc., but you can control and change that through the AdWords dashboard. In addition, the efforts and services of experienced professionals can help you achieve extremely good results.
Will I have to pay a fee to run my ads?
No. AdWords only charges for clicks, meaning you only pay when a user clicks on your ad message or ad.
Will AdWords allow me to use both text and rich media (videos, images)?
Yeah. You can use rich media ads, but they will appear on the Google Display Network, not on the first page of Google search results. Only TEXT ads are shown on Google search result pages.
Can I use AdWords for local marketing?
Yes, you can use AdWords to target users all over the world. For example, if you have a wine shop in New York, you could use AdWords to show your ads to people within 30 miles of your store looking for a wine store in particular.
What is AdSense?
AdSense is a system that allows Google ads to appear on your website. In addition, when a user clicks on the ad displayed on your site, you will receive a portion of each click’s PPC costs. Let’s say a skateboard manufacturer uses Adwords to advertise their products, and Google charges them $ 3 each time someone clicks on an ad. If you have a website that provides skateboarding information or tips, you may also be included in the AdSense system, Google ads appear on your site. When someone clicks on such an ad, you get about $ 1.50 (about 50%). We would like to draw your attention to the fact that these calculations are just an example, as there are many criteria that determine the value of each click.
So the most important thing to understand is that AdWords caters perfectly to those who want to promote their products online, and AdSense is for website owners who want to monetize their content.
Can AdSense and AdWords be linked?
AdWords now has a much more strict policy in regards to product promotion (goods or services) on their system. This system is best suited for companies that sell real products and/or services online. Unfortunately, however, AdWords does not allow AdSense on the landing page.
So both AdWords and AdSense are great tools for you to make money as well as promote your products and services online. AdSense is considered the best way to monetize a valuable website, and AdWords is one of the most effective ways to promote your business to a well-defined, targeted audience. Take advantage of these opportunities!