5 tips of how to write a better SEO text?
When you completed all preparations it is time to write your SEO text. Depending on how easy and fast you write, you may spend more time preparing than you do writing.
There is a lot to do about the length of SEO texts. Should a blog contain at least 400 words? Or do only longreads count?
It’s important that what you put on paper matters. Meaningful and relevant for the reader.
Our advice is to use at least 1000 words for a blog or article. Articles that deal with a subject in more depth and detail generally answer the question better. That’s why Google tends to rank longreads better than short texts.
5 tips for writing SEO texts
- Put the layout of your text on paper in advance and use it as a coat rack.
- Start your text with a concise introduction in which the reader can immediately see what to expect.
- Give away a teaser at the beginning of your blog. For example: at the end of this article I share my favorite recipe! Or: read on and discover my 5 most valuable tips
- Use lists and lists.
- Have your text read and judged by other people on a regular basis. If you’ve been working on an article for a long time, it’s easy to read over it. For example, an explanation can be very logically formulated for you. But for a layman it can seem very complicated.
The eye also wants something
A blog page should of course also look good. The layout of a page is often underestimated. The correct layout and styling of a page can ensure that blogs are read better.
A picture says more than 1000 words. A photo, picture or infographic can add a lot to your subject at a glance. In addition, most people prefer to look at pictures rather than read long texts.
5 tips for a better layout of your blog page:
- Use headers to apply them consistently. For example, for main topics H1 and sub-topics H2
- Do you give tips or advice in your blog? Place it in a separate text block with for example a different background color and apply it consistently. This ensures recognition by the reader.
- Divide the text into paragraphs. Don’t make the paragraphs too long. This way, the text remains clear for the reader.
- Avoid busy sidebars and menus. The more distractions, the more likely it is that the reader will drop out.
- It’s fine to link a conversion target to a blog page. For example, a subscription to your newsletter or a download. However, limit this to one goal.
Of course, you didn’t do that keyword research for nothing. It is important to incorporate these keywords in your text in the right (read: natural) way. Of course so that Google understands what your text is about. But also for the reader. After all, you want them to know what the text is about and what they can expect.
Do you use WordPress? Then we recommend using an SEO Plugin. We ourselves use Yoast SEO. By filling in the chosen keyword, the plugin shows you exactly where the keywords are missing and how you can improve it.
Don’t you use WordPress? Then we have listed the most important rules regarding the use of keywords here:
Use the most important keywords in the first paragraph of your article
Use your keywords in a heading
Prevent excessive use of your keywords (keyword stuffing). Depending on the length of the text, you can use the keywords once or twice in the text. For a longread this can be 5 to 8 times.
Don’t focus too much on keyword density. You can read a lot of percentages on the internet. Don’t take too much notice of this. Focus on high-quality content.
Process the keywords in a natural way in your text. The use of keywords should not have a negative influence on the readability of your text. Google is smart enough to understand this.
Everything is on paper, and now what?
So, your text is on paper. The page is nicely formatted. You have added relevant images. Ready to put your blog online.
Actually, that’s when it starts. If you already get a lot of visitors to your website every day, your new blog will of course be read by the visitors. Or if you have a lot of information on facebook, you can use a social share to bring the first readers to your blog. But if you want to use your blog to score in the search engine, more is needed.
An important part of search engine optimization is link building. Collecting links on other websites that refer to your website. For Google, this is a sign that your new blog has value and is relevant. Otherwise, another website wouldn’t refer to it either, would it?
Besides collecting external links (link building), internal link building is also important.
We list the most important action points for you:
Collect external links to your new blog. It is important that you collect relevant links. A website about bookkeeping that links to a website about dog food is not relevant and practically worthless.
Collect external links that really increase traffic. Try to avoid links on home pages as much as possible.
Establish a clear internal link structure. By placing links to your latest blog on your own website, Google can easily find (crawl), index and rank the new page.
Share your new blog through your social media channels. The links you place don’t give any value to your website, but they do create traffic to your website.
Measuring is knowing
You probably spent a lot of time on your latest blog or article. Of course you want to know what the effect is. Is my newest blog already ranked on the keywords? At what position is the page in Google? By measuring the results you can adjust your strategy and keep learning.
The internet is full of tools that can measure a variety of things and help you keep an eye on results.