We want immediate answers. In a world filled with devices of all dimensions connected to the Internet, we place more trust in fast and responsive websites, that is to say adaptable to all screen formats. If the content of a site does not fit properly in the format of our smartphone or tablet, we go directly to see another … who will do it. A responsive site has a different connotation compared to what you might think. It quickly gets annoying when a site does not fit properly in the screen format of our smartphone or tablet and we have to “scroll” from top to bottom or left to right to get to read its contents. A web page is considered responsive when it automatically adapts to the size of our connected device. This means that you will not have to worry about developing multiple sites for each screen format which represents a huge advantage for several reasons.
The 3 reasons to move to a responsive web design site 1) A responsive site enhances your natural SEO on Google A responsive design is important for the natural referencing of your site. Google attaches more importance to the user experience for the natural referencing of a site. In addition, a single URL helps users share content more easily on social networks. If your site is not responsive design, a smartphone user who shares a page on your mobile site will be able to be clicked by an office computer user who will then see a mobile site page stripped , thus creating a bad user experience. This is of course valid in the contrary direction: a computer user shares a page that appears to him to be super interesting, but which will be unusable on a smaller screen. And since Google takes the user experience into account in its search engine algorithm because it wants its users to be satisfied, having or not a responsive web design site will have an impact on your “rankings”. 2) A responsive design site improves your conversions What is the point of having visitors to your site if no one is contacting you or buying your products? It’s a good thing to provide a good user experience for prospective buyers and customers but it’s another to make sure your site has been thought to improve your conversions. If a visitor has problems navigating the structure of your site and reading the pages, he will be less inclined to commit. More and more tablet and smartphone users are purchasing or filling out contact forms online. If it is difficult for them to properly view your content, be certain that this will have a negative impact on your conversions. A responsive web design site is the ideal solution to satisfy your visitors and improve your conversions.
3) Responsive web design makes your site easy to administer Until then, we have talked a lot about the user experience, but what about you? In an increasingly complex digital world, you have to find ways to make things easier by making sure you stay in the race. If you need to manage two different URLs, one for desktops and one for mobile, you’ll have twice as much content to manage. Worse, if your site does not display your web content correctly on all mobile screen formats, you will be perceived as “has been”, even if you are performing well in your business. Redesigning your site into responsive web design will save you valuable time in content creation and publishing, not to mention profitability and increased conversions over the medium / long term. In fine, do what is best In the end, adopting responsive design means optimizing your digital communication. The use of mobile devices is increasing every day passing. Your potential buyers have much more satisfaction when browsing responsive design websites and Google says that their favorite choice goes to responsive web design websites. So not only does responsive design make browsing easier for users of your site, it also makes it easier to index Google’s search engine.