Expert opinion: According to figures from AT Internet, the use of French websites decreased over one year by more than 3% in the second quarter.
By Olivier Chicheportiche | Wednesday 24 July 2013
The trend observed since the end of 2011 is confirmed. With a connected time that is not extensible, users must arbitrate. And the traditional Web traffic is suffering more and more against the leaping use of applications on smartphones, especially in France.
Thus, traffic from the French Web continues to fall, observes AT Internet which is based on a panel of 3455 sites observed. The decline reached -3.3% in the 2nd quarter while the decline was 1.7% at the same period a year ago. In the first quarter, the decline was -2.3%.
In one year, 60% of the audited websites registered a decrease and for 50% of them, this decline is at least equal to 6,5%. Nevertheless, 25% of the websites register an increase of more than 12%.
At the same time, mobile application traffic increased by an average of 69.6% over one year. One in four appliances saw its traffic more than double in one year, half more than 40%, and 25% of applications registered a rise of more than 100%.