An app marketing program will help you before you launch an application for mobile or web.
Each application has a specific business identity, with which we can build a marketing plan
Almost every entrepreneur with an application development idea will aspire to a mass of users and market segment
Will be: everyone.
Like Waze, Watsap, Facebook, and so forth, each entrepreneur prefers to approach as wide a market segment as possible.
However, despite this goal – the ability to reach a large target audience already in the production stage,
Longer is harder
Than to start from a focused audience with which we will reach all the target audiences that we want.
For example, an application in the field of time management and saving time, touches and speaks to everyone.
Business people, parents, teachers, students, students, soldiers and just like everyone else.
However, when we reach the marketing stage of an application we have invented, we can begin the marketing process
Who connects most and needs a must-have application – business people.
What is quality app marketing?
An entrepreneur or start-up who is interested in marketing quality advertising will choose to start his marketing with
An app marketing manager who will choose a market segment for which he will do the initial marketing,
‘Check’ for him
User behavior and of course will save high application marketing costs which we may waste
Our resources on them – a configuration that will hurt our risk management as entrepreneurs / startups.
A proper and professional application marketing plan will allow you to present potential investors with trends
And give him a sense of confidence that you know very well what your business potential is.
Therefore, the challenges of application marketers are growing, and they have to deal not only with
How to stand out in the app store
But also how to get a loyal user audience and preserve it. Occasionally, stories are heard about
Apps that have been successful overnight,
But in 99% of cases the success of the application depends on the marketing strategy.
App Marketing and Google Apps
Your app promotion will begin before it launches
AppStore and Google Play.
Choosing the ultimate marketing strategy for the app will begin before uploading
Lapastor and Google Play.
As mentioned above, it is recommended to check in advance who our favorite target audience is, how we will reach them, and who they are
Who hold an app similar to ours.
Before we start promoting and marketing an app in the market – it is important to locate keywords:
Proper risk management that increases our chance of success will begin by finding relevant keywords
To help our lasers (users)
Promote us on Appstore and GooglePlay so that users find us before
Just like in Google’s search engine, both AppStore and Google Play have a search engine and are important to us
To be ‘up.’
You can use a tool called: http://keywordtool.io/app-store, which will give you information about
Various applications, favorites
And important phrases people search for in Appstore.
In the process of marketing an application it is important to deal with the challenges associated with obtaining a large mass of
Loyal users and know how to preserve them.
It is also important to find a way to stand out from competitors in the marquees (app stores
Pastor and Google Play).
You will rarely find Cinderella stories of applications that have conquered the world by storm unless,
Behind the success stories sits
Plan in a good and professional marketing strategy.