From the initial planning, UpMedio will administer all aspects of your pay-per-click (PPC) campaign. Using a series of tried-and-tested methodologies, our certified Ads professionals will work with you to understand your business. Taking these parameters into account, they will then establish the best structure for your campaign which will target the appropriate audience.
Our expert consultants will discuss your goals and strategy for paid search. This is a critical step for success down the line. We aim to deliver exceptional results. Our approach includes building broad keyword campaigns, which can be further adjusted for precision, based on the program’s performance.
During the consulting process, our experienced management team will operate a competitive analysis of your operating market. Our SEO experts look at the phrases targeted by competitors and see which keywords generate the most impressions. We repurpose their keywords and adapt them to your business, to ensure that impressions convert to paying customers. Our goal is to boost leads and distinguish your business from your competitors.
Comprehensive optimization includes both taking a broad view of campaign performance, as well as drilling down to the individual keyword level. Optimization changes can range from enabling or disabling keywords, to adjusting bids and campaigns settings. We will also conduct larger-scale changes, such as landing page optimization or the creation of new ads. These advertisements range from textual ads, appearing alongside search results, to banner ads in display networks.
A Google Ads account that has matured is one that achieves a high impressions share. This can take some time, maybe a few months, sometimes years. This is in fact, not uncommon as actionable insights are revealed gradually after continuous optimization. Over time, we can reduce your Cost Per Acquisition (CPA) by refining keyword targeting and monitoring page performance.
While campaign optimization is most intensive at the start of a new campaign, it is a never-ending process. Our team of experts is constantly working to ensure that your campaign is running as efficiently as possible. Your goals, set with our support, will act as the focus for everything that we do.
While our team manages all the technical aspects of your Ads, you are kept well informed of how campaigns are progressing. We believe in keeping our clients updated with ongoing maintenance, as this improves communication between both parties. Our regular reports include a campaign overview, performance analysis, and suggestions going forward.
UpMedio offer an expert consultancy service for those struggling with an existing Google Ads account. We carry out an in-depth audit of your campaigns and look at your website to evaluate causes of budget waste. We will determine factors that are negatively affecting your conversion rates.
Once existing issues have been identified, we will provide a list of in-depth recommendations. If you decide, we also offer to manage your Ads account. By taking over your PPC management, we can ensure changes are correctly executed and monitor their impact, ensuring your future success. At UpMedio, we maximise your return on ad spend (ROAS) by tracking and improving conversions. Let’s work together to achieve your online visibility.