Why use a blog to improve your SEO?

To boost your visibility and differentiate yourself from the competition, it is essential to communicate on your activities and products on the internet. What can a blog in addition to your website bring you?

An effective blog can be a valuable ally for the success of your website. If your site does not show up prominently on the search engines, consider publishing!
What is a blog?

The Blog is an abbreviation for an English compound word "Web log", which means "journal". It is used for the periodic or even daily publication of articles, which follow one another from the most recent to the oldest (reversed chronological order).
The principle of the blog quickly met with success thanks to its ease of handling, its innovative character for the time (web 2.0). It allows instant or programmed publications (made possible thanks to the WordPress CMS in particular).
A blog also offers great editorial freedom and a real-time interaction with users and the opportunity to post a comment on a post. Today, it is possible to mix texts and multimedia content (image, sound, video) and to answer questions and comments of the Net surfers very simply.
What is the difference between a blog and a website?

The blog is a type of website, where only the publication of articles is possible and organized chronologically, the most recent article being placed at the top of the first page.
Initially reserved for bloggers, companies use it to communicate by reporting the news of the company in an attractive way. This mode of communication allows the user to react to the articles and to give his opinion via comments.
The website is organized by theme and page. There is more freedom in creation because there is no organizational constraint. The creation of a website requires a first major reflection on the organization and structure, taking into account the ease and fluidity of navigation for the visitor.
The difference between a blog and a website lies in its structure of presentation and in form. The blog can also be an integral part of the website. What is the point ?
The advantages of the blog for the referencing of your website

The blog can play an important role in the development and referencing of your website. It allows more responsive and direct communication with customers. For example, a service provider can publish an article to give advice to its customers and customers can react on-line.
Thanks to the blog, you can boost the natural referencing of your website by working your content strategy: Regularly publish in your blog high added value content to increase:
Your visibility,
The number of visitors to your site,
The number of prospects attracted by the quality of your content and your expertise.
How to improve your SEO with a blog?

To improve the SEO of your with a blog, you must respect some basic principles.
Publish quality articles relevant to your business

If your articles are interesting and of quality, you will get inbound links spontaneously to your blog. This contribution of natural links will have a positive impact on the natural referencing of your blog and your site, provided you define a relevant editorial line. This will also increase the awareness of your domain.
For example: If you are a landscape artist, you can make a blog about gardening tips by telling your own anecdotes, which adds an emotional side to your article.
Create relevant links to strategic pages of your website

If backlinks are very important in natural referencing, organizing the internal mesh of your site is the continuity of your inbound links. A bad internal mesh will not allow to distribute the contribution the links coming from the outside. A good internal mesh should allow to link juice to the most important pages of your site and improve your conversion rate if you have an e-commerce site.
The goal of a blog in an SEO strategy is to position yourself on keywords that are interesting to you and to guide the surfer where you want to. The internal mesh has the enormous advantage of being totally mastered unlike backlinks.
Exploit the keywords of the long troll

The long troll concept refers to keywords that, separately, attract few visitors to a website. These keywords accumulate and can represent a non-negligible part of the traffic of a website as a whole.
to conclude,

The integration of a blog system to your website is a real added value for your customers, your prospects and for you! A quality content can boost the natural referencing of your website.
Do not forget that write an article to feed your blog and increase the visibility of your blog and by extension that of your website. Only shadow on the board, writing requires an investment of time, writing skills and patience!
The beneficial effects of a blog (like for a website) are measured over time and this requires a dose of perseverance.
Working on SEO is a marathon and not a race of speed. If you are assiduous and regularly feed your blog with quality content and optimized, you will see the benefits of the natural referencing of your site in the following months.