Even if graphic design is only a part of the cornerstone "communication", a little reminder to show you just how important an aspect is to your business and not to be taken lightly.
The what ?
Graphic design (illustration, graphic design, computer graphics, rough, sketching, typography, etc ... many barbaric names, even if some are used in common language) to say one and the same thing: the visual representation of a concept.
How useful is my business?
The design presents your public image and dictates the perceptions that are made of your products and services, and therefore of your brand.
Do we not say familiarly that the first image is often the right one? This adage is particularly valid concerning the feelings that one feels concerning a brand or its sign ...
It is more than likely that the first thing that will attract the interest of your potential customers is a website or ad, brochure, brochure, point of sale or packaging of your product.
[blockquote] All these products for your customers are based on an impacting aspect, provided that it is efficient and attractive: it is graphic design.
Quality graphic design is the key to launching and seating a brand or product that your prospects and customers will recognize at a glance, thus memorizing it easily. So it seems obvious that by using graphic design as part of an overall marketing strategy, you will maximize the return on investment from your advertising budget, and thereby stand out from your competitors.
To impose itself with a distinct image and a strong message is the key to success in distinguishing itself from the competitive stream.
As we have seen previously, graphic design is therefore a means of expressing a feeling or transmitting information.
But it lacks something else that most do not consciously think of: it conveys a notion of credibility, beyond the graphic processing.
Let's think about it ...
You have already visited two different websites selling the same product for the same price ... One is professional in appearance and boasts high-quality products, while another uses poor quality images, style and ergonomics more than dubious.
Which one will you choose once your choice is stopped? (at the fateful moment to release your credit card ...)
It is therefore obvious that to choose a site (for the example) and therefore a company, which has given itself the means
to display an image at the height of its aspirations will be privileged, because more serious and therefore more reliable.
Graphic design does not necessarily reflect the quality of a product, but it is often the first impression your customer is making. By clearly signifying your positioning, you ensure by the same a certain unconscious reliability in the prospect. It then remains to transform and retain your Internet users / prospects.
Express yourself!
Apart from the "credibility" aspect, graphic design can express the style of your company and its attitude. Is your business chic modern or aimed at the childhood market? Customers can have an idea of ​​your environment beyond your products in itself, even if only by the graphic processing of your image.
Brand new !
After you have established your "look" and your message, you can begin to tackle the brand.
Everyone has heard of the brand - fixing a logo or the specific look, style of your business.
What for ?
First, the brand brings unity and familiarity to your product. The more a prospect is familiar with something, the more confidence it will accept and accept.
Branding can also evoke feelings or memories, which can help them identify your business.
Keeping a consistent image on all media (website, brochures, ads, etc.) helps your future customers to remember and remember your brand / product.
Progress / Anticipate
Think about the image of your business and plan it right now. Which direction would you like it to reach?
Does it reflect your professionalism and attitude? Could it be better organized?
A faithful presentation of what you release, in a way, your corporate identity, is therefore important, or even paramount as a key to success.
Otherwise, some companies ignore lack of sufficient knowledge or by the endless aspect of economy of means:
"My nephew draws really well, you will see, no need for professional services for the same result! ". How many times have we heard that!