Why branding is so important to a business?

The branding, what does it relate to the company? Have you ever noticed that some images of brands hold all our attention?

The brand image and its definition,

Branding is the representation of a company (or organization, institution) perceived by the consumer. The term "branding" is also used to describe the brand. Brand messages are conveyed via the Internet, the media, print.
The representations conveyed are essentially "mental". Dissemination of the message constructed and addressed to a targeted audience is likely to generate an exchange, a reasoning and thus to influence the public.
The brand image is:
Wanted by the company,
The company sets goals, intentions and values ​​that it wishes to convey to the public.
Perceived by the public,
Branding refers to representations that exist at a given time in the target population.
What are the differences between branding, reputation and notoriety?

The terms "image", "reputation", "reputation", have very different meanings, while being complementary:
THE BRAND PICTURE IS THE PICTURE REFERRED BY THE COMPANY TO THE PUBLIC.

It results from the characteristics of the product or brand concerned and is influenced by large advertising actions. When the perception of the image of the product is positive, this favors the marketing of the product and thus argues the practice of high prices. To influence the consumer, the company must know its mental behavior because each individual has a brand image of his own.
The concept of branding occurs when the individual wants to use this brand image to meet a need and / or himself / herself to differentiate according to his / her social role. The brand brings about in the individual an attitude that can be positive because he likes or can be negative because he does not like. Source: Wikipedia
REPUTATION IS THE IMAGE PERCEIVED BY THE PUBLIC.

Reputation is the way in which something or someone is known and regarded in an audience, feeling a favorable or unfavorable opinion. It arises from the interpretation of the signs, the message that the individual has received.
The brand becomes the receptacle of the projected reputation. One of the main objectives of a company is to control its brand image and to ensure consistency between the true image, the desired image and the perceived image.
AWARENESS IS THE RESULT OF PROJECTION AND WHAT THE PUBLIC REJECTS.
It is essential for a company to:
Implement the message defined through the name and slogan of the company.
Define a visual identity in accordance with its message and its brand.
Defining a graphic chart.
It is the character of what is known and known to many people. Notoriety is the measure of the degree of presence of a mark in the minds of individuals. This is the public's knowledge of a brand. The reputation of a brand on the web becomes its level of visibility, as on social networks, on search engines with the referencing of the website, blog. And branding and marketing? Reminder on the importance of marketing, Marketing analyzes the needs of consumers and all the means of action used by companies (or agencies or organizations) to influence consumer behavior. Marketing creates the value perceived by the customer and adapts the commercial offer and the product of the company to the desires of the consumers. For the branding to please, one (or even several) marketing action (s) is (are) indispensable. The importance of marketing for branding, When the perception of the image of the brand is positive it favors the marketing. Marketing helps to ensure that branding pleases, target the targeted audience and deploy a branding campaign bringing personality to this brand. It is this personality that the public will perceive by decoding the specific signs of the brand.