In a classical shop, the decoration of the place, the cleanliness of the showcase, the quality and the arrangement of the products, etc., lead the customer to consume and remain faithful. Online merchants do not meet their clientele as in a classical trade. They do not use the same marketing methods to attract and retain the customer. E-marketing brings together marketing and advertising techniques aimed at raising awareness and reaching consumers by using new communication technologies (websites, e-mailing, online studies, online surveys, etc.).
What are the challenges of emarketing? E-marketing skills allow your company to define a strategy in the design of a website for example, to evolve it, while meeting two essential criteria: The needs and expectations of Internet users, Has your goals (image, sales of your products, your audience). E-marketing to serve your website E-marketing takes place in several stages, all essential for the good development of a website: 1) THE DEVELOPMENT OF AN ACQUISITION STRATEGY Market analysis (competition, customer demand), The positioning of the website, its target, etc. (refer to the specifications). 2) GENERATION OF QUALIFIED TRAFFIC Natural SEO (SEO), Google AdWords sponsored search campaigns, Social networks, Advertising banners, The affiliation, E-mailing, etc.
3) ANALYSIS OF THE HEARING The analysis of the visibility, the traffic and the route of the Internet user, Sales Analysis, etc. Study of conversion tunnels with tools like Google Analytics. 4) FIDELIZATION Interacting with customers through 'levers' e-marketing, Animation and renewal of the content of the website, creation of a forum, Sharing on social networks, creating a blog, etc.