The secrets of webdesign for your website

Webdesign – Secrets of the webdesign for your website – 21 July 2016Secrets of the webdesign for your websiteINVITY AUTHOR
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According to a study by Ifop, 80% of Internet users use the Internet to find out before buying a product or service, of which 92% are professionals and executives … It is therefore necessary to look after your brand on the web with a quality site. Here is a small manual to adopt the right reflexes …

 

BUILD A PLAN
First of all, you must define exactly the sections that will make up the site and their organization. Do not hesitate to take a sheet of paper and draw the plan. Visualize your home page, the tabs, the navigation bar … It is to lay out the outlines of your site, then to add notes, written text, images to make the plan more and more solid. The more details you enter, the easier it will be to run your site order later – whether you’re using a professional, a friend, an agency, or even if you decide to do it yourself with intuitive CMS and inexpensive ones that exist on the market. For example, Jimdo, ideal to realize a complete site without any computer skills.

ADOPT A MODERN WEBDESIGN
Simply take a look at your competitors’ websites to analyze trends in webdesign, topics, content and interaction. Try to identify the purpose of each site visited: what do you expect from you as a visitor? Are the presentation and the message of the site clear and pleasant to read? Does it prompt you to react, interact, buy? After a tour, brainstorm with a review of all the good ideas and elements you want to see on your website.

Some criteria are essential:

THE VISUAL HIERARCHY

0.05 seconds (Source: Kinesisinc): it is the time it takes for a surfer to get an idea of ​​your page … In other words, it is in the blink of an eye, visitors decide to stay – or leave your site. According to research in “Eye-tracking” by Jacob Nielson, expert in the field of computer ergonomics and usability of websites, we have a particular way of looking at a screen, inherited from our Western visual culture. So, whether you read your newspaper, a magazine or your Facebook news feed, some habits are redundant. We read from left to right and from top to bottom. These rules play an important role in the composition of a web page and define the principle of the “F-scheme”.

According to a study by Ifop, 80% of Internet users use the Internet to find out before buying a product or service, of which 92% are professionals and executives … It is therefore necessary to look after your brand on the web with a quality site. Here is a small manual to adopt the right reflexes …

BUILD A PLAN
First of all, you must define exactly the sections that will make up the site and their organization. Do not hesitate to take a sheet of paper and draw the plan. Visualize your home page, the tabs, the navigation bar … It is to lay out the outlines of your site, then to add notes, written text, images to make the plan more and more solid. The more details you enter, the easier it will be to run your site order later – whether you’re using a professional, a friend, an agency, or even if you decide to do it yourself with intuitive CMS and inexpensive ones that exist on the market. For example, Jimdo, ideal to realize a complete site without any computer skills.

ADOPT A MODERN WEBDESIGN
Simply take a look at your competitors’ websites to analyze trends in webdesign, topics, content and interaction. Try to identify the purpose of each site visited: what do you expect from you as a visitor? Are the presentation and the message of the site clear and pleasant to read? Does it prompt you to react, interact, buy? After a tour, brainstorm with a review of all the good ideas and elements you want to see on your website.

Some criteria are essential:

THE VISUAL HIERARCHY

0.05 seconds (Source: Kinesisinc): it is the time it takes for a surfer to get an idea of ​​your page … In other words, it is in the blink of an eye, visitors decide to stay – or leave your site. According to research in “Eye-tracking” by Jacob Nielson, expert in the field of computer ergonomics and usability of websites, we have a particular way of looking at a screen, inherited from our Western visual culture. So, whether you read your newspaper, a magazine or your Facebook news feed, some habits are redundant. We read from left to right and from top to bottom. These rules play an important role in the composition of a web page and define the principle of the “F-scheme”.

webdesign 1

The visual above traces the trajectory of your gaze when you are facing the screen. At first, you pay attention to the logo, which must be positioned at height. Opt for a logo in high resolution, this is where your brand image is played. Many websites specializing in design propose to create your logo at an affordable price (Design Crowd, Brand Supply, 99 designs …). You then drift to the right, then you focus on the navigation bar to finally explore the content of the page. The navigation bar must be clear and universal with a reasonable number of links.

SITE ORGANIZATION

As we have seen, the eye is attracted primarily by the image. So make sure that your header (header of your page) is composed of a high-quality visual. Even advice for the “footer” (footer) which must contain all the practical information needed by visitors (contact, about, general conditions of sale …), these two elements appear on all the pages of your site. Finally, do not skimp on the keywords: at the beginning of your paragraphs and in the headlines to attract the attention of the reader. The principle of the cone (illustrated in the infographies below) is of great help in the organization of your site. This principle exposes the relationship to be respected between images and texts: the top of the site is rather devoted to the visuals, and the more you go down, the more the text increases. Not the opposite.

A BALANCED GRAPHIC CHARTER

Promote simplicity with white spaces and one or two common reminder colors for the entire site that will appear in the page header, hyperlinks, navigation bar, clickable buttons … For the police, two or three different styles suffice, preferably Sans Serif. No ideas on colors to use? The Adobe Color Wheel will be a great help!

CONTENT

To make your activity credible and to inform your visitors, do not hesitate to offer testimonials, feedback from users or associate a blog with your site … Indeed, 88% of individuals consult opinions of consumers before making a purchase online. If you do e-commerce, include detailed photographs of your products and accurate information on payment, delivery, refund … Feel free to vary the forms of content offered: videos and playlists (with YouTube or SoundCloud) , Google Maps interactive maps to locate you, etc.

Once the site’s architecture and content are defined, you should be able to entrust your project to a webdesigner, which requires a certain budget. The best alternative is to create the site by yourself! Using a CMS that integrates advanced webdesign functions as well as personalized support to optimize the quality of your site, all without the required computer skills. So what are you waiting for?