WEB STRATEGY A successful website is a communication tool, but also a source of increased development and profitability. Its design therefore requires a real reflection internally but also the advice and skills of professionals in the sector. It is therefore necessary to set up a web strategy and choose one or more providers who will master the whole and each of the necessary skills, including graphic design.
WEB DESIGN The objective of web design is to make information on a website understand by the use of graphic elements (image, typography, video, ...). For this information to reach its audience, the graphic designer must create an "affective" link with the user. It will be able to transmit the values of the brand, the company and establish a feeling of confidence. A good graphic design must visually appeal to the surfer and at the same time reassure him. The choice of images, typography, work on space, layout, all these elements contribute to putting up this feeling of trust and relevance of the site.
DESIGN AND ERGONOMICS This trust can be established only if the user can find the information he is looking for simply and quickly. A beautiful site but where the navigation is not adapted or too complicated will not retain loyalty. Ergonomics and webdesign are closely related, graphic design should guide, help the surfer to navigate the site and find the information easily. We are all very sensitive to the appearance of things, a first judgment based on the appearance of the site is established from the opening of the first page. It is a bit like when you meet a person for the first time and at the first glance, consciously or unconsciously, we say "he / she has a good head" and this first impression, subjective or objective, will facilitate the first contact. The reliability and quality of the design thus has an immediate impact on the general feeling and the quality of the site and its content. ... and is not the first hang of the home page that is decisive to avoid the famous immediate rebound to other sites!
It is therefore essential to call upon a confirmed service provider capable not only of designing a high-quality graphic interface but also of understanding the technical constraints linked to ergonomics and the objectives set up in drawing up the specifications .