Emblem of a company, the logo is the pillar bearing the image of a company. A professional logo allows a company to stand out from its competitors, convey good values and anticipate future trends. As explained in the article "the importance of marketing", the reflection and the care taken to the image of the company are essential aspects for its success and its durability. Indeed, by prejudice, one very quickly becomes an opinion on a person by observing his dress, his hairstyle, and so on. The same applies to companies. A logo that does not inspire values of trust will lead to a lack of credibility and a loss of prospects, even if its products or services are of good quality! For very often, the first impression that a consumer will have when faced with a corporate image will be decisive for his future decision-making in terms of consumption. And this, any consumer does it unconsciously, or not! To avoid this, the consumer must be seduced at first sight. And what does he see first of you? Your logo, your sign, your packaging, your vehicle, etc. Hence the importance of using a good communication agency or graphic designer, who are professionals of the image, but above all, connoisseurs of the opinions of the customers and the trends that attract them. Here are some examples of well-known logos that prove their worth by their distinction, their originality, their simplicity and their aesthetics thus allowing an instinctive memorization. A simple look at these logos and you visualize the brand. The creators of these logos have been able to anticipate trends, and today they are among the best known in the world:
The Apple of Apple ● Nike's comma ● McDonald's M ● The Renault diamond ● The Lacoste crocodile, etc. If you wish to create a professional logo for your company, you will need a good graphic designer who, after several exchanges with you, will carry out a complete audit of your company to know your products, services, values, customers and competitors. He will carry out a research of inspiration as well as a study of the competition. It will develop graphic axes corresponding to the "DNA" of your company. It will propose you through a file argued, several directions in orienting you. A good graphic designer should orient you and advise you. He knows the current trends and knows how to anticipate future trends since a logo is the emblem of a company throughout its lifetime. In the same way as your strategic choices and projects, your logo must stand out from those of your competitors while keeping one step ahead of them. Many discounters offer "cheap" logos. Attention, their services are incomparable with the services of a specialist who will take the time to carry out a complete study. Discounters will offer logos without personality, without distinction to your competitors and will reuse the same graphic principles as other of their customers in order to save time. For a quality logo, you have to have a budget to pay the price of a provider recognized for the quality of its accomplishments, its support and expertise. The investment is usually low, considering the long term returns you will get through the graphic quality of your logo. As you will see in the article "Tariff for the creation of a logo", only the agencies that propose tailor-made tariffs are real professionals. These, after a particular study of your communication needs, realize customized tools. The tariff for the creation of a logo, like a communication project, can not therefore be established in a tariff schedule. The logo is the mainstay of your company's image. Do not neglect this aspect that is of capital importance, whether you have just started your activity or whether you have been present for a long time in your market, whether you are small, medium or large.