THE GRAPHIC CHARTER: DEFINITION All the elements defining the visual identity of a company or an institution, assembled in a booklet, constitute the graphic charter. This document lists the standards for the logotype and its variations, typographical characters, color codes, decorations (premises, vehicles), advertisements. The purpose of the graphic charter is to establish the identity of the company or the institution by establishing a coherence in its achievements. THE GRAPHIC CHARTER: SERVING THE COMPANY'S COMMUNICATION STRATEGIES The visual identity defined by the graphic charter makes it possible to recognize at a glance a project, a brand, an organization or a company. The graphic charter serves to easily identify the sender of the message and to be visually identified in the various graphic works: editorial productions, packaging, logos, website ... Thanks to its charter, the company builds its image and reinforces its strategy of communication.