Website, mobile version or mobile app? Before getting to the heart of the matter, it is important to remember a little web vocabulary, so that no one gets lost on the way! So we need to differentiate between four concepts: the website, the mobile version, the responsive version or the mobile application: The website : Your corporate website is simply a classic site, designed for large screen browsing, from a computer. The website is still indispensable today because it allows you to communicate on the internet and share useful information with your customers and prospects. The responsive website: With the rise of the mobile web, we have seen more and more often appear responsive websites. These are simply websites designed to adapt automatically to the size of the screen on which they are viewed. Very effective, as they can fit any screen size, they remain quite limited for complex web projects. Creating a responsive website nevertheless remains one of the most popular ways to tailor a site to mobile browsing. In effect, this technique will eventually replace the mobile version (see next section). Only black dot: it is extremely difficult to adapt a non responsive website to this technique. So it's best to think about creating a responsive website directly, rather than think about mobile compatibility after launching a site.
The Benefits of a Mobile Application It should be noted that a mobile application is often more difficult to develop than a simple mobile version of a website. Nevertheless, this difficulty is justified by the many interests of a Mobile App: 1. You create a link with your audience: Downloading a web application is already a first commitment. So you're sure that everyone who downloads your App is sensitive to your message and your products and services. Being directly present on the smartphone of your audience is already a huge plus! 2. You simplify access to your content: To access your application, a customer will only have to click on a logo. On the contrary, to access a website or mobile requires to do a Google search or to know by heart a URL. By making it easier for you to access your content, you are sure your customers will see it more often. 3. You send notifications: Unlike a website, a mobile app allows you to send push notifications directly to your audience. Do you have an important news to communicate? Want to launch a promotional campaign? Want to talk about a corporate event? Your application will allow you to send a notification to all those who have installed it, and thus to be sure that your message is seen. 4. You have a customized tool: A website or a mobile version are naturally limited. On the contrary, a web application will be tailored to your needs and those of your customers. You can create the perfect tool, which will help you to distribute information, boost your sales online or strengthen your relationship with the customer.
5. You can use all the possibilities of a smartphone: Having a mobile application is also an opportunity to exploit new tools such as geolocation. A user is approaching your shop? Why not encourage them to make a purchase through a targeted promotional offer? You can also incorporate the use of the microphone or camera in your application. The possibilities are endless to make an App an unprecedented marketing tool, and the only limit is that of your imagination!
Developing a mobile application As you will understand, the creation of a Mobile App can have many advantages, provided of course to use it with your customers. Properly designed and tailored to your customers, a mobile application could simply boost your sales and business communication. Once your mobile application idea is in the lead, you just have to develop it! If you need serious and experienced developers to do this, you can trust the Access Com team. Our developers are indeed capable of designing you a customized web application, whether for iPhone, Android or Windows Phone. If you are looking for a quote for the development of an App or if you simply want to discuss your idea with communication professionals, do not hesitate to contact us