Outsourcing is an increasingly common practice for small and medium-sized enterprises. What is it about ? To entrust certain services of the company to an external service provider. The functions most often outsourced are accounting, salary and recruitment management, logistics, IT and also, increasingly, marketing.
Yet many companies are reluctant to entrust their marketing to third parties because they believe – and rightly so – that this is a key function to ensure the success and development of their business. As a result, they end up neglecting or limiting this indispensable function due to lack of time, resources or skills.
Here are 7 reasons that should prompt you to outsource your marketing:
1. Focus on your core business
Using an external provider gives you the opportunity to focus on what you do best: your job. A specialist takes over and takes care of the tactical and technical aspects of your digital marketing plan. He advises and guides you. You define the strategy together and you maintain control. You then delegate the execution with confidence. Attention, to be successful, such collaboration should preferably take place over time, like any marketing action. This solution, carried out by experts, goes beyond the simple subcontracting contract.
2. Time saving
Very few SME owners take the time to analyze how they communicate their competitors or, more importantly, what the real expectations of their customers are. And they have little time to follow the evolution of technologies, tools and media. And if they are forced to stay current, they have mostly only a very superficial, even distorted view of the real stakes.
On the other hand, it is the basic work of any expert: to remain awake, to decipher the trends and to test the new tools in order to be able to advise to the best of its customers. And it will be able to surround itself with a network of specialized partners, by which it will save you time and costs of training.
3. Source of innovation
Outsourcing your digital marketing also forces you to think strategically and think “out of the box”. Because the external service provider, rich in past experience and varied missions, takes a fresh look at your business. It introduces new ideas and offers alternatives to diversify your communication and energize contacts with your customers. It can even help you find new prospecting leads.
4. Effective marketing
The world of marketing is constantly evolving. With the influence of cross-channel and mobile, marketing is no longer limited to the creation of a logo, a leaflet or an advertisement. It is essential to be present on several fronts: websites, referencing, content marketing, email marketing, social media, retail, fairs and events, public relations, etc. These are all facets of an increasingly complex marketing mix that must be mastered, integrated and coordinated to increase the visibility of its business and develop its business. All this implies a mastery of the channels and techniques as well as a fine analysis of the results to ensure the effectiveness of these actions. Performance can not be improvised.
5. “Pro” quality
An external specialist brings you experience and competence as well as a 360 ° vision. It accompanies your reflection and relieves your teams by taking charge, within your company or remotely, of all tasks related to marketing: commercial documentation, website, advertising visuals, customer communications, press relations, direct marketing, etc. .
By participating in the life of your company, it becomes imbued with its culture and becomes a true ambassador of your brand. Its particular position, both internal and external to the company, ensures maximum return on investment. It is therefore a strategic alternative to hiring where the provider adapts to the needs of companies.
6. Cost reduction and flexibility
Outsourcing marketing is the opportunity to control costs. You define the extent of outsourced services based on the budget you spend on promoting your business. This will allow you to prioritize the missions of the external consultant.
For a price that is often equal or even lower, you will gain skills and productivity since the adaptation time is almost zero. By outsourcing, you get advice from a senior profile that will often cost you less than a junior profile to which you should learn everything and that you should continue to train.
You will also gain flexibility by defining the duration and importance of the assignment according to your actual needs and budget. You can also review and adapt it over time. Economy, productivity and flexibility, this is a 100% cost-effective solution.
7. Expand activity
Finally, to be successful, outsourcing must be part of a participatory approach. Because it is regularly present in the company and collaborates with other staff, the provider becomes a partner and not a competitor of the teams in place. It even becomes an engine and a formidable support for sellers who can concentrate on the essentials: discover prospects, build customer loyalty and increase sales.
As you can see, there are many advantages to outsourcing your marketing.