50 Facts About Content Marketing That You Should Know in 2017


50 Facts About Content Marketing That You Should Know in 2017
Content Marketing has become very popular in recent years and will certainly be part of the major marketing trends in 2017. To implement a winning content strategy, it is necessary to know how the Content Marketing industry evolves: what are the best practices, challenges and constraints?

In this article I have prepared for you the facts and statistics on content marketing that we should take into account in the coming year.

Content Marketing Strategy

88% of B2B companies use Content Marketing in 2016. (Forbes)
53% of the most effective marketing specialists have a documented Content Marketing strategy and 40% of the least effective marketing specialists have no strategy at all. (MIC)
The top 3 most important goals for a Content Marketing strategy in 2016: increase lead generation (58%), improve customer engagement (55%), increase brand awareness (46%). (CMO by Adobe)
The top 3 of the most significant obstacles to achieving important objectives: lack of an effective strategy (48%), lack of content creation resources (48%), budget constraints (47%). (CMO by Adobe)
The top 5 priorities of content marketers in 2016: create more attractive content (72%); better understanding what makes content effective or ineffective (65%); finding more ways or means to reorient content (57%); creating visual content (51%); improve storytelling (41%). (MIC)
Lead generation (85%) and sales (84%) will be the most important targets for B2B marketing specialists. (MIC)
63% of marketing specialists create content by type of buyer; 30% depending on geographical location; 30% per account or customer. (Curata)
Content Marketing data regularly monitored by organizations: Vus (55%); Leads (48%); Likes and Shares (45%); Downloads (41%); Conversion rate (40%). (MarketingSherpa)
75% of marketing specialists received positive feedback from their Content Marketing efforts. (Contently)
72% of marketing specialists around the world said that the creation of relevant content is
the most effective SEO tactic. (MarketingProfs)
Creating content

77% of B2C marketing specialists and 76% of B2B marketing specialists hope to produce more content than last year. (Contently)
72% of B2B marketing specialists say that one of their top priorities is to create attractive content. (MIC)
Titles with 6-13 words attract the most important and most skilled traffic. (HubSpot)
29% of marketing leaders systematically reuse and repackage content. (Curata)
The top 5 content types used in 2016 to make purchasing decisions B2B: White Papers (82%); Webinars (78%); Case studies (73%); eBooks (67%); Blog posts (66%). (Demand Gen Report)
53% of Content Marketing specialists use interactive content. (MIC)
58% of marketers say that “original written content” is the most important type of content, exceeding visuals and videos. (Social Media Examiner)
Distribution of Content

The top 3 channels used by B2B buyers to share content related to their business: Mail (97%); LinkedIn (85%); Twitter (62%). (Demand Gen Report)
Top 3 types of content that B2B buyers share with their colleagues: White Papers (79%); Webinars (68%); Infographics (67%). (Demand Gen Report)
The top 3 paid advertising methods used by B2B marketing specialists to promote and distribute content: Search engine marketing (66%); Printed promotion or other offline channels (57%); Online advertising banners (55%). (MIC)
The top 5 social media most used by B2B: LinkedIn (94%); Twitter (87%); YouTube (74%); Google+ (62%); SlideShare (37%). (MIC)
56% of marketing specialists use marketing-oriented content software to organize their work and distribute content. (Curata)
Only 26% of specialists invest in content distribution, although more than half believe they should do so. (Forbes)