Why is responsive web design so successful? The answer is simple: the terminals used to consult a website are more and more numerous (mobile PC, desktop, tablet, smartphone, television ...) and mobile (about 10% of the world web traffic already comes from tablets or smartphones). The ability of websites to effectively respond to these different contexts of visit has become a major issue. Thanks to the responsive web design, forget the constraining zoom, the chaotic navigations and the illegible texts on your smartphone, the ergonomy adapts perfectly to each situation of consultation and guarantees a reading and an optimal navigation whatever the consultation device used by the visitor of the website. The benefits of responsive webdesign 1) Improve the visitor experience The responsive web design ensures navigation and optimal ergonomics for all the visitors of the site, whatever the size or orientation of their screen, the type of resolution, the browser used ... 2) Decrease design costs and delays If it remains heavier than a typical website, creating a responsive website is logically less time consuming and less costly than designing three different versions of the site (for computers, tablets and mobiles). 3) Simplify the maintenance of the website The responsive web design assumes that you have only one website for all terminals, unlike the mobile web site that is differentiated from the main site. The maintenance of your website is therefore simplified since it is based on a single technical architecture.
4) Optimize natural referencing Another advantage of responsive web design is that it simplifies the SEO greatly since there will be only one web address, whether the visitor uses a computer, a tablet or a smartphone. Take the example of a mobile website, generally accessible in the form of a subdomain such as http://www.m.webu.coop. Because the URL of the main website (desktop) and the mobile version is different, this assumes that you will have to redouble your efforts to reference the two sites. Responsive web design, on the other hand, allows you to concentrate your SEO actions and your netlinking on a single site, since all visitors will access the site via the same URL. The issue of duplicate content, recurring for a mobile website, is also resolved. 5) Increase the rate of e-commerce transformation According to the Fevad, French e-commerce sales continued to increase in 2012, and probably also in 2013, boosted by mobile and especially by the democratization of tablets. The m-commerce already represented more than 2% of sales in 2012 (still according to the Fevad). These few figures are sufficient for themselves to highlight the importance for an e-merchant to offer an online store optimized for mobile terminals. The responsive web design makes it possible to respond to its new stakes and to increase the rate of e-commerce transformation by proposing to tablet and smartphone visitors an intuitive and pleasant navigation.