Small-scale managers are often reluctant to see professional intervention as a necessity. Not systematically for budgetary reasons, but because they are convinced that it is a luxury, even though it is one of the pillars of good growth. Using a communication professional, whether a graphic designer, a web designer or others, is a necessity that must be budgeted at the creation of any project. Of course, there are low-cost solutions, but we often get value for money: not much. So what's the point of going through a pro? Let's take the time to break some preconceived ideas and avoid spoils.
Because it's not that expensive Price often seems to be a problem. Yet if you had a choice between successful communication from the beginning and a failure in due form due to an approximate solution? We agree, you will probably prefer the first solution. "It will be enough for the moment" is not a valid reason for moving towards low-cost or automated solutions. Just as one would not imagine going to customers with stained clothes, communication at a discount is not conceivable: you are worth more than that. Involving a professional is an investment to be included in the provisional budget. Make the difference between what you like and what your customers expect It is to customers that you will talk with your image, not to yourself. Of course, you have to like it, but it is to your clientele that your message is addressed above all. The graphic designer is in the best position to do this part of things and to formulate with you a coherent creative brief. Making a creation so that it only appeals to the customer, it is as if a cook made his dishes so that they please the waiter.
The sense of design Because it is a profession and not yours. I am not saying that you have bad taste, but the graphic designer and other communicators have a visual culture specific to their crafts, which goes beyond the simple arrangement of tastes and colors. Moreover, like any professional, they supposedly carry out a permanent watch on current trends. And since they have a step back on your situation, they are able to offer you the right balance between what you want and what you need. aetherconcept-code typographical He knows the layout and layout rules Because it is not invented! And there is even a typographical code. "It's more of a sort of guide," as the second of a famous movie pirate would say. It does, however, contain rules which it is essential to know. The graphic designer thus has an advanced knowledge of the different ways to manage the typographic gray, which is the impression produced on the eye by the global vision of the text. He also has a good knowledge of different types of layout grids. He knows how to use professional software During my experience in printing, I was often brought files that people had made themselves. When these are created under an office suite, processing these files in prepress and then sending them offset printing is a real headache. But amateur files on professional software are just as unmanageable (I explain it later). He knows how to use design tools correctly Whether it is a CMS follower, a seasoned webdesigner with the integration of a site coded from A to Z, or a layout designer, it knows a minimum web standards and / or print, what to do or not to do. Not to mention those with ergonomic curriculum, the graphic designer to the eye to make things harmonious and coherent.
He knows the technical constraints The professional to whom you will be called is required to know the different technical constraints such as: the colorimetric mode, the lost bottoms, the cutting lines, the image resolution, the creation of a standard PDF (although many designers graphics is not on this item), the security of your server, good practices of web ergonomics, web development languages and so on. So many details that you will be delivered with a task-free task at exit, because the margin of error will have been minimized in order to get a good result. The graphic designer's look is driven It is the job of knowing how to place shapes, colors and design elements, so that the space is properly occupied and the whole is harmonious and efficient. Because the look of a graphic designer refines with experience. If you have your point of view, trust the experience of a person whose job it is. The things that will be told to you will be because they have meaning. Some graphic designers will use pedagogy to explain this meaning, others do not, but it is another problem. You are unique and this type of services requires tailor-made Exit pre-designed logos generators, chain-made sites and cardboard professionals. Your performance is unique, you are unique and your image must be unique. This necessarily needs to be tailor-made and by a professional, whatever your activity and your initial budget. Otherwise, you may end up with something rough, that will not talk to your customers and that may have already been used for another company. I hope that I have enlightened you on the necessity of calling on a professional and convincing you of the importance of his role. Not a luxury for your business, communicators are to be seen as artisans who actively participate in the development of your business.