10 Benefits of a Mobile Application

Today, there is no longer any doubt about the importance of having a site accessible by mobile that it is responsive or dedicated. However, do you know the advantages of a mobile application compared to a mobile version of a site?

10 Benefits of a Mobile Application
Today, there is no longer any doubt about the importance of having a site accessible by mobile that it is responsive or dedicated. However, do you know the advantages of a mobile application compared to a mobile version of a site?

With a penetration rate of 55%, France ranks third in the world (far behind England and the United States). It is more than one French out of two who owns a smartphone and the share of mobile traffic should rise more and more if we catch up with our Anglo-Saxon neighbors. Moreover, according to Google, “consumers consult their phone 150 times a day,” which they call “micro-moments”. Thus, each of these moments is an opportunity for a brand to influence the decisions and preferences of customers.

It’s gone for the 10 benefits of a mobile app.

1) Increase awareness of the brand or company

Having an application, although it is becoming more and more frequent, makes your company or your brand a modern actor and close to its consumer. Launching a mobile application is more about your brand than the launch of a new site. This is all the more true if the latter is innovative and uses connected objects for example.

2) Customer loyalty

What is the object that we always wear on us? Our smartphone, of course! And yes, having an application allows consumers to see your brand every day on the desktop of their phone … As a result of this proximity, this makes it a very good relational marketing tool.

3) Improve accessibility

The websites are often designed first in their desktop version and then adapted to the mobile by the responsive design. Although “Mobile First” practices are being put in place to design new web projects, this does not yet concern the majority of sites and we are far from it.

Thus, when we develop an application, we think first of all MOBILE! We synthesize the information to display, we select the most suitable features for the mobile and we work ergonomics. A mobile application is not a copied-pasted site but must bring a new experience.

The standardization of interfaces (with the material design of Google for example) also allows a quick handling of the application.

4) Send push notifications

While the rate of opening of marketing emails is at the lowest, that of push notifications is more than 90% with a conversion rate 4.5 times greater. Sounds, vibrations, banners or lozenges, the choice is wide to attract the attention of the mob. Be careful, however, not to abuse it, you have to be there at the right moment.

5) Building bridges between digital and physical

Fashion is “click and collect” and the brands want to create a link between their on-line and off-line systems. So, after a store purchase, you can send send a notification to the customer to rate the product or service on the dedicated application; thanks to the geolocation system, you can send targeted promotions to customers who are approaching the point of sale …

6) Integrate phone features

It is often forgotten but a smartphone is a connected object. Accelerometer, giroscope, GPS, camera, NFC chip are excellent tools that you can use within the application. The features offered are then much more interesting than on a website.

7) Disconnect internet

An application does not always need to be connected to the Internet or the 4G network. 99% of people in the metro are watching their smartphone at least once. Take advantage of this to offer content that does not require a connection!

8) Relaxing consumers

The smartphone is often used in moments of relaxation, everyday life (getting up, eating, going to bed …) and especially in the sofa at night. Indeed, the peak of traffic on mobile and downloading mobile applications is between 20 and 23h.

9) Allow easy opening

Human brain prefers images to text and therefore people never retain exact URLs. Everyone goes through Google a search engine to access a site. With an application, no need to retain URLs and it’s accessible quickly by clicking on an easy to remember icon.

10) Making Money

It is possible to monetize the app that tonight by advertising, buying the application, in-app purchases, a premium service.